Just Shoot It

Sarah May Bates https://www.sarahmaybates.com/ is an AI director, and she’s been getting lots of work! And Matt and Oren dive deep into how she makes that happen. She’s joined by actor Susan Song.Sarah has a clear line for AI usage. And it comes down to what are you in this for? Do you love the organic aspect of filmmaking and discovery, where what you plan isn’t always what you get? Like, in a good way.Because if you’re not, you might prefer the robotic precision of AI.But be careful of being tricked into believing that’s what brands want, especially the top brands you want to work for.At the end of the day, Sarah believes human oversight is at the core of what creatives do. Like, why would you want to have AI write your script, or even your email? That’s what you do, and that’s what makes you who you are!Here’s the golden rule: if the medium is leading, then you are failing.What does that mean? Don’t fall into the trap of creating AI for the sake of filling the request. Instead, Sarah recommends letting the