Just Shoot It

Producer Jonathan Burns https://www.linkedin.com/in/jonathanaburns talks about his methods for selecting the vibe that he presents to brands and agencies. And the different considerations that drive his every choice from kraft, to restaurants, crew decisions, and more.Matt and Oren have worked with Jonathan on multiple occasions. And they talk about what separates a production manager who’s graduated “in title” to producer, from a producer who really can be more than a better production coordinator, and box checker.It’s being good at being client-facing. And as an expert, Jonathan has gained a lot of knowledge about ways in which directors lose clients. And there are some missteps you’ll want to avoid.How can you be compromising and easy to work with, and still be a commercial director that gets asked back? Should you do animatics, and does anyone care? What does it mean to stand up for your vision and not be a pain in the a** director?If you’ve been dying for some mentorship as a commercial director, you won