Just Shoot It

When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t quite and why it’s not yet the monster filmmakers fear.Sergio joins Kristyna Archer https://www.archer.vision/ to talk about making AI films. What works, what doesn’t, and how filmmakers can be ready for what comes next.Matt and Oren dive into how much it costs, where commercial budgets might be headed, and how AI will be adopted into filmmaking and commercials. And Sergio and Kristyna bring two different perspectives.Kristyna is an Adobe Firefly, an AI ambassador for Adobe, and has a background working with LED volume walls, Unreal Engine, and generally skews to the tech side of things. Sergio came from fear. It was only after his wife encouraged him to experiment that he discovered his desire to explore AI and filmmaking.This is a conversation about AI that tackles