Global Product Management Talk
Persona Based Product Marketing w/ @Marisa_Kopec
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:00:00
- Mas informaciones
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Sinopsis
Marisa Kopec, SiriusDecisions’ Product Marketing and Management (PMM), Discusses Best-In-Class Practices For Incorporating B-to-B Personas Into Customer Centric Product Strategy Marisa says, "I'm looking forward to discussing personas with the Global Product Management Talk community. Product managers are responsible for identifying various customers/buyers and users' perspectives and isolating appropriate personas to forward product requirements and marketing strategy." Host, Cindy F. Solomon @cindyfsolomon is joined by co-host, Therese Padilla @theresepadilla Resources: http://bit.ly/RTo3ON
