Analytics & Outcomes Podcast

Sherri Zink is the Senior Vice President and Chief Data Engagement Officer of BlueCross BlueShield of Tennessee, the state’s largest health plan benefit company. In this episode, Sherri speaks with Eric Grossman, CEO of NextHealth Technologies, and explains what she considers to be “no regret analytics investments” that further the goals of driving new value-based care models, engaging with consumers, and improving quality and outcomes. Sherri shares her perspective on barriers that healthcare organizations face in deriving value from their analytics investments and some potential solutions. She discusses the importance of being able to measure the both the impact on consumer engagement as well as the return on the analytics investments. She also discusses other innovations she is seeing in the marketplace.