An Interview With Melissa Llarena

Hey there, welcome back to another episode of the Mom Founder Imagination Hub podcast! Today, we're diving into three super common mistakes that mom founders often make when they're reaching out to prospective investors, partners, alliances or even internal sponsors of their business ideas. Trust me, these are totally avoidable! So, let me tell you about this one mom founder I know. She had this amazing idea for a TV show, but when she pitched it, she made a few missteps that could have been easily avoided. First off, she didn't really understand who the decision maker was. Big no-no! It's so important to know who you're talking to and what makes them tick.  Next, she didn't take the time to figure out what actually mattered to the person she was pitching to. You gotta know what their priorities are! And finally, she didn't contextualize her pitch. You can't just throw your idea out there without showing how it fits into the bigger picture i.e. how does your solution fit into your target audience’s portfolio