Foster Web Marketing Podcast

Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger

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Sinopsis

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.  Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:29 Starting the Firm 6:20 Standing Up to Insurance Companies 8:04 Kenny’s Biggest Case 13:14 Cultivating a Client Relationship 16:28 Building a $26 Million Case 24:07 The Defense 26:37 Other Potential Victims 30:50 Aftermath of the Case 34:00 Importance of Specific Web Content 36:51 Playing the Long Game 40:36 Kenny’s Relationship With FWM 45:40 Wrapping Up In this episode,