Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

My guest Kristina identified a need in the market (a “pain point” if you will) that inspired an idea for a product that could fill the gap. In this episode, she shares her journey to identify, create, and bring this new product to market. Including all the ups, downs, pivots, and even what's coming up in the future. I'm so excited for you to listen to this one. I'll bet it's even a product you'll want to try!  Kristina is a creative product & marketing strategist with over 20 years of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. She’s worked with Williams-Sonoma, Pottery Barn Kids, and Sephora among many others. She left her corporate life in Silicon Valley to attend the New School of Cooking. In 2019, Kristina founded Make Bake, a CPG baking & food craft brand. Her patent-pending edible sugar sticker system created an entirely new product category and is a game changer for busy parents baking at home and professional bake