Brand You Personal Branding

Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk about how he has used personal stories to grow his legal practice.   Steven has gone all-in on his personal branding and is now having record years over and over again. By dialing in on his founder story, he has become relatable and able to connect with business owners who need a plan to protect their intellectual property.   Listen in to this case study episode, then connect with Steven to get your intellectual property in order.   Connect with Steven: speakwiththrasher.com thrashlaw.com YouTube   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You

Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping people bridge the gap between what they learn from his content and how they can apply it.   In this episode, we talk about how to format your personal brand website – specifically the home page. Get prepared to take notes because you will want to write his format down!   We talk about: What makes a personal brand different The format that Robby recommends for your website Why you don’t want to put everything you do on your home page   Your website is your home base and needs to be able to tell someone how you can solve their problem within seconds. Get on Robby’s email list and start downloading his stuff if you are serious about building your personal brand!   Connect with Robby: robbyf.com   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical b

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.   In this episode, Geoff answers the questions:   How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand?  Can you share what stories you tell your market? What is it like to have a podcast as a copywriter?   Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast “The Psychology of Copywriting” because he knows his stuff!   Connect with Geoff: geoffkullman.com Listen to the podcast   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on S

In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional connection between nonprofits and comedy. 80% of successful fundraising comes from the mindset. Unfortunately, many nonprofits operate from a scarcity mindset. It’s in the name “non-profit” so it makes sense.   Rhea talks about how to successfully raise funds with an emotional connection and not by treating donors like walking ATMs. She recently came out with a book called “Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit.” It’s full of everything she has learned about fundraising over the last 20 years – seriously, everything! She shares it all because she genuinely wants to see nonprofits succeed.   Get the book on Amazon!   Connect with Rhea: Instagram   We are cutting it close, but you can still get tickets to You Are The Brand Live! It’s in Denver, CO from April 7-8.   Use the code “Special” to get $100 off as a gift

In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and leverage automation. We talk briefly about how business is personal and how important the human aspect of marketing is.   Duane is a You Are The Brand certified coach and will be at the live conference in Denver on April 7-8. Tickets are still available for the conference and can be purchased at youarethebrandlive.com. Use the code “Special” for an extra $100 off!   Connect with Duane: duanezingale.com Instagram   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: www.mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are the Brand podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free t

I have two questions I ask when someone gets stuck on their storytelling:   How did you learn that? How did you make that happen for yourself?   As it turns out, my answer to the first question is in church. Listen in to this brief chat with Dr. Sheila Cornea on personal branding and how aspects of going to church or participating in church parallel personal branding.   Sheila is a You Are The Brand certified coach and just by listening to this episode you can tell that her gift is definitely personal branding.   Connect with Sheila: drsheilacornea.com Instagram   You Are The Brand Live is coming up on April 7-8 in Denver, Colorado!   Use the code “Special” to get $100 off as a gift from me for being a listener of the podcast :-)  Register here: youarethebrandlive.com   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Insta

Daniela Nica is one of the largest inspirational speakers in Romania and Italy and a good friend of mine. She will be at You Are The Brand Live in Denver speaking on the topic of neuroscience and marketing. I know – it’s intriguing and intimidating.   In this episode, I’m sharing a recording of Daniela speaking on how to turn inspiration and big ideas into action at one of my private workshops. If you’d like you can watch the video presentation on mikekim.com because she does write on a board, but it’s not necessary to follow along.   Only you have the power to change your life. A speaker can only inspire. Daniela creates a framework for how we can create results in our lives and find the motivation to accomplish our goals.   Connect with Daniela: Instagram   The early bird special for You Are The Brand Live ends on March 1st! The conference is in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022, and is already filling up.    Use the code “Special” to get $100 off the early bird pricin

I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people.  I went to a ton of events when I was first starting out so, for the first time in 4 years, I am hosting a live conference!   The conference will be in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022. We will have experts in personal branding speaking on what's to come in the next 1-3 years and preparing you for the next stage in your business.    Talent isn’t enough; your network often shapes your net worth so even if you don’t make it to my conference, I recommend getting to some other events and start building your community.   Register for You Are the Brand Live here: youarethebrandlive.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: y

In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to help authors change lives with her marketing skills.   Some of the questions she answers are:     Where do you start when it comes to marketing?   When should someone start having the marketing conversation in the book creation process? Who markets the book?   Connect with Lindsey:   Instagram igniteyourbookmarketing.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new epis

What are realtors not doing right when it comes to marketing and branding?   Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he’s personally interested in and real estate into his marketing and branding strategy.   According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his team don’t follow the same cookie-cutter approach that most realtors are taught and they are successful because of it.   Connect with Alex:   Instagram YouTube Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand P

I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal is. We have the story we tell the world, the story we tell ourselves, and the story that is burning in our soul. Lisa helps to uncover what those stories are so that you can present them in a way that is authentic to you. I have actually been working with Lisa for the last year and a half because I want to be able to give my nephews something more than just toy fire trucks. I want to be able to leave them stories that have meaning and that will leave an impact on their lives. We all need someone to sit down and bounce our ideas off of and Lisa serves as a professional in that space. Connect with Lisa: Instagram lisamcguire.com Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical

Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.   In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is:   Who are you? Who are you not? What do you do? What do you not do?   As a past designer, Lyss can agree that designing is fun – but, we can’t build a house without building the foundation first. We also discuss why it’s important to be true to who you are because your audience will be able to tell if you are authentic.   I have worked with Lyss over the past year and would recommend her to anyone who needs help with their branding strategy.   Connect with Lyss:   Instagram lysshouse.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect wit

Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast.   In this episode, Kelly and I have a discussion about the importance of consistency from brands. She refers to a lesson she learned from making coffee – that whether it’s the first or 500th cup, it has to be the same cup of coffee every time. The point is that brands have to be reliable and predictable to earn their customers’ loyalty.   Kelly’s masterclass, The Power of One Framework, teaches you how to serve your clients through communication and to be the best version of you every time.   Get the Power of One Framework Masterclass free: powerofoneframework.com/masterclass   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" ab

Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?" The insights were really powerful, especially because I stepped away from my previous career ten years ago to go into marketing and branding. Tune in to discover more insights. You'll also hear from Neal Phalora –– a coach, life-healer, and "brain warrior." You can connect with Neal on Instagram at instagram.com/thebrainwarrior.

On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year: A gratitude practice Always measuring backwards I use The Five Minute Journal to help me with my daily gratitude practice. You can pick up a copy on Amazon or visit intelligentchange.com. I learned the concept of "always measuring backwards" from entrepreneur coach, Dan Sullivan. For more on the topic, pick up his book, The Gap and the Gain. Happy New Year!

In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a sales consultant, a brain science coach, a ministry leader and nonprofit coach, and a property attorney. Each expert is extremely successful in their industry and has been trained by me as a certified You are the Brand coach. These experts are some of the best people I know and I would recommend them to anyone needing their services. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as

Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Listen in to this episode to hear what each one wants to see change in marketing in 2022.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts

Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com