Brand You Personal Branding

In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding umbrella and be recognized as a thought leader in the industry.   Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of ramifications for anyone looking to truly build their personal brand. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepr

Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and all that I’ve experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand.   There are two reasons to rebrand: If people don’t understand who you are and what you do If you’re attracting the wrong customer   Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen.   In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one.   The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank y

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.   Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career.   In Read to Lead, readers will learn: why people need to read like their career depends on it the five science-backed reasons reading helps build careers how to absorb a book into the bloodstream a technique that can double (or triple!) reading speed tips on creating a lifetime reading habit and more   This book is filled with insights from today’s leaders and

In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care for children who have been trafficked and the sales from my book are going to the cause.   Marc’s most recent book The Surprising Gift of Doubt is for the high-performing leader. We discuss if feelings of doubt and insecurity ever go away and how to manage them, the enneagram and how it ties into feelings of doubt in your work, and Marc’s emphasis on nonprofits and how they can help you in your leadership development.   The 4 Quadrants of Leadership: Have a lot of confidence to complete a task because they have watched others do it so they copy them -- but their confidence drops when they find that they are not as successful as the person they copied. Feel like they are faking their success and always trying to “fix” a problem although they aren’t sure what it is or how to fix it. Learn to gr

Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, but two podcasts and the founder and host of the Talent Development Think Tank conference. Andy has unfortunately been battling cancer but you would never know it because he always has a smile on his face and an infectious, never-quit attitude.   Andy has been on the show before but this time we discussed his creative process for writing his book and what owning your career means. Here’s a hint -- you don’t have to leave your nine-to-five to live a happy and fulfilled life! This book is meant to help people map out a career and live with intention.   We discussed the book writing process, how to create new corporate learning opportunities, and what feedback culture is. We also go into:   The idea behind his book, who it’s for, and why you should wait to write a book until you are more established in your business. The mistakes people make when they take a job bec

John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, and the futurist who looks toward the future and tries to predict what will happen. John is without a doubt a futurist. In this episode, we have a good conversation about where he sees things going (especially post-pandemic) for all businesses. He relates the shutdown to 9/11 because things will never be the same as they were before. We have new insights -- which is information through the filter of experience, and new problems that need to be solved. Listen in as we discuss: The three crises that were happening during the shutdown: health, mental health, and economic -- and how John coulld help with the economic crisis. Creating real solutions to real problems for real people. The shift from the age of information to the age of insight. Resources: Survive and Thrive: How to Build a Profita

Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches. In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with: The correlation between coaching and marketing. The three business currencies and the one that Matthew relies on the most. The importance of building a professional network and creating relationships with people that will lead you to paying clients. Resources: Marketing for Coaches Podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you lik

In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch! Don’t let your mouth overload your back. Play the game that plays to your strengths. Talent doesn’t replace the need for hard work, it clarifies it. You are the average of the 5 people you spend the most time with. The last mile is always the least run. BONUS: Train through the injury. I gleaned these principles from various sources including motivational videos on YouTube from Jim Rohn, David Goggins, and Athlean X, and James Clear's book Atomic Habits. Get Your Copy of You Are the Brand Today! My book You Are the Brand is available NOW. Grab your copy on Amazon or wherever books are sold. If you'd like a hardcover edition, we have a limited number available at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to

After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode! I don’t have kids but they‘ve always been close to my heart. Several years ago I went on a partner trip with Rob Morris of Love146, an organization that helps children rescued from trafficking. Rob is an incredible storyteller and he uses this skill to literally change lives. There are some incredible insights in this interview, and I hope you'll listen with an open mind and heart. To support Love 146: love146.org Through my career, the only times I’ve ever truly wished for a bigger platform were times I wish I had more money or influence to help causes like Love146. The internet marketing / personal development / coaching space can do a lot better than wax poetic about 7-figure launches, “epic” masterminds, and speaking in front of big crowds. I’m all for entrepreneurs enjoying their success but I would also posit to my colleagues to consider using our plat

The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and more keep many people from sharing their message with the world by pursuing their passion and starting a thriving business. Jonathan Milligan is the author of the book, Your Message Matters. Jonathan and I have been longtime friends and in this interview, we talk about the confidence to believe your message, define your message, market your message, and of course, live your message. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldci

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business. One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin. In this episode you'll hear some terrific insights from several of my friends as they've helped me navigate this new season. I want to give a particular shoutout to Loren Trlin, Kristina Hoyer, and Lauren Davis for their contributions. You'll also hear a bit about my morning routine, and you can watch a short Instagram video of it here. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me. Tune in and you'll learn: Why you must think of yourself as an "entity" rather than just one site or person on the internet The surprising reason why I need to delete old blog posts from my site (even top-performing ones) Why I setup a "Google My Business" location-based account even though I am a digital nomad How I screwed up my blog categories on my site all these years (and what I'm doing to fix it) Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around Connect with

Shownotes: mikekim.com/byp289 Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews. If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing. Tune in and you’ll also get the inside scoop on the process I used to get people on the team, why social media didn’t work as well to recruit launch team members, and what I plan to do to maintain “energy” among members in the book launch team between now and the launch date. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons: Lazy re-purposing of content does not work in today's world I want to be "searchable" and YouTube is the best way to make that happen. I want to be THE Mike Kim online, but I'm not the only one. I want to express myself in new ways and create a new channel. Seeing myself on YouTube elevates how I see myself. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter Y

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube