Sinopsis
Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Episodios
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364: 5 Way Too Early Predictions About ChatGPT and AI for Personal Brands
24/01/2023 Duración: 26minLet’s see how many of you remember this “ancient” movie reference to the potential perils of AI (Artificial Intelligence): “Open the pod-bay door, HAL” “Sorry, Dave, but I can’t do that” Whether or not you got the reference, there’s definitely a lot of buzz about AI. Is it a potential ally? Will it be society’s downfall? This week, Mike will share his thoughts and insights on recent trends in AI, especially ChatGPT. He’ll discuss: What ChatGPT can do pretty darn well, and what it can’t do so well. How we often perceive (and misperceive) technological advances. Five ways we can make AI and other technological advances work for us, rather than against us. Why we must be our own best catalyst. Why it’s becoming vital that we share our values. Whatever your present feelings about AI, you’ll find comfort and strength in Mike’s wisdom. Like the Polar Express train conductor so famously said: “The most important thing about trains is deciding to get on” Resources: Brand You Funnels Info Session: I created an all
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363: Eavesdrop on My Group Coaching Call for Online Marketing
17/01/2023 Duración: 52minThis week, we’ll have the privilege of being “flies on the wall” while Mike Kim coaches a group of online marketers. You’ll glean some nuggets from this session that will positively impact your business. Your mission, “Jim”, should you choose to accept it, is to implement what you’ll learn. The “Secretary” will not disavow any knowledge of your actions (and this message will not self-destruct in five seconds). Good luck, “Jim”. Among other things, you’ll learn: What it means to “train to standard” and “save your partner’s life”. Why it’s important to have a goal of making $1 per email subscriber in monthly recurring revenue. Why you must not despise the “day of small beginnings”. What does FLOATS mean, and why is it vital to your business success? How you can effectively systemize your marketing. Why it’s vital to play the guide, and not the hero, in your marketing. Why it’s probably not a good idea to focus on who unsubscribes from your list. Regardless of where you are in your online marketing journey, y
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362: Want to Grow Your Business in 2023? Do These 5 Things
10/01/2023 Duración: 31minWhat would it be like for you to take two whole months off from your business to just “kick back” and do what you like? Disastrous? Just plain scary? Mike Kim, best-selling author, and personal branding coach, did that very thing, taking off the months of June and December 2022. He’ll talk about his experiences in this week’s episode. Among other things, you’ll learn: How Mike was able to take two months off, without negatively impacting his business What were the five most impactful insights he gained during his time off Why the phrase “chop wood and carry water” is of vital importance to your business success While you may not yet be in a position to take two months away from your business, you can certainly afford 30 minutes to listen to this podcast It’ll be well worth it. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, o
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361: The 9 (Scientific) Pillars of Happiness with Dr. Ellen Wong
03/01/2023 Duración: 24minWatch this episode on YouTube » Dr. Ellen Wong's signature framework, The 9 Pillars of Happiness ™ has helped thousands of people amplify their health, take control of their time, improve emotional resilience, and create inner peace. She has been featured in Thrive Global, Business Insider, Sound Dollar, and many podcasts including Women’s Health Unplugged, Done By Noon, Rebel Talk, and The Dr. Kinney Show. Listen to discover: What are the societal and individual factors that influence happiness? What are the “top five” regrets of people who are dying? What are The 9 Pillars of Happiness ™? What is “time management” really all about? Episode Resources: Ellen's Free Guide, 9 Essential Questions To Ask For A Happier Life Ellen's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube
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360: My Daily Self-Affirmation Track
27/12/2022 Duración: 19minPlease Read: Affirmations have been a huge part of my growth this past year and I thought it would be appropriate to publish the actual track I listen to every morning and evening. While my background is in writing, I’ve always found it difficult to write my own affirmations. I’ve collected several from a few books I’ve been reading, the most significant of which has been Quantum Success by Sandra Anne Taylor. This book contains several affirmations at the end of each chapter, so I recorded them and created my own affirmation track. If you’d like the transcript I wrote for this episode, visit the show notes page here: mikekim.com/yatb360. I left this track without music or other normal pre-rolls, so that you can listen to your own music in the background and not be distracted by other audio segments. Happy New Year, and may 2023 be your best year ever. Resources: https://www.amazon.com/Quantum-Success-Astounding-Science-Happiness/dp/1401907326/ref=sxts_rp_s_sp_1_0?content-id=amzn1.sym.497ddbaf-dbdc-4a61-b204
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359: Why Your Business Needs Translators, Amplifiers, and Producers, with Michael Roderick
20/12/2022 Duración: 25minWhile you probably know the common meanings of “translator, amplifier, and producer”, you’ll find immense value in understanding Michael Roderick’s take on these terms. Michael, the guest on this week’s episode, is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. So, be sure to tune in this week as Michael and Mike share the mic. You’ll be glad you did. Get up to speed on: How it is that business really works by referrals. How to become “referrable”. What “translators, amplifiers, and producers” mean, in relation to helping you form lasting connections. H
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358: How Jill Wise Earns Five Figures a Month While Working Only Twelve Hours a Week
13/12/2022 Duración: 27minTotal stab here, but wouldn’t you like to earn five figures a month while working twelve hours a week? Thought so. To learn how Jill Wise does this, listen to this week’s episode. Jill is a terrific copywriter and marketing business consultant. More importantly, she’s a relatively new mom. She and Mike have known each other for over two years, and they’ve been in a mastermind group together. You owe it to yourself and your business to glean some great insights from Jill in this episode. Among other gems, you’ll find out: How to avoid becoming derailed when experiencing major life stressors. How to effectively build up your business so you can have more time for what’s most important in your life. Why it’s valuable to look at your business as an ongoing experiment. Why passive income, regardless of its amount, is a huge asset. What to do, delegate, or discard. Why flexibility is a must. Why planning ahead is a must. Definitely don’t miss this primer on effective planning. Five figures while working twelve ho
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357: Creativity is Not About Creating—It’s About Combining, with Joey Cofone
06/12/2022 Duración: 39minThis week, Mike interviews Joey Cofone, founder and CEO of Baronfig. He’s an award-winning designer and entrepreneur. Joey’s work has been featured in Fast Company and New York magazines. He has just come out with an incredible book called The Laws of Creativity. So, get ready for a deep dive into the realities of creativity. You’ll learn: Why creativity is not simply an abstract concept, but rather is based on processes. What those processes are. How Bruce Lee was an outstanding example of developing creativity. What “thinking combinations” are, and why they are a critical part of the creative process. Why the word “creativity” is a misnomer. What is the actual process of creating a comic book. What Joey’s major mistake was in trying to grow his business. Why it’s essential to champion your work—what Joey learned from Grace Hopper. Why it’s so great that we can look back on history. If you want to have a much clearer understanding of the creative process, and how that understanding can help you grow your b
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356: Why Being in Business is Like Being a Midwife, with Cheryl Furer
29/11/2022 Duración: 33minYou’ve surely recognized the similarities between coaching/thought leadership and midwifery. You haven’t? In that case, you’ll find great value in this week’s episode. Mike interviews Cheryl Furer, a registered midwife. Cheryl is also a certified homeopath and an integrative health coach, with an emphasis on the childbearing years. Mike and Cheryl have known one another for the past year and more. In this delightful interview, you’ll learn: How to correctly pronounce the word “midwifery.” How Cheryl is helping to make midwifery more mainstream. What social entrepreneurship is, and how it can be a marriage of passions. What midwifery has in common with finalizing a major project. How a brand can best connect with charitable giving. How we can be the change we want to see in the world. Why it’s vital to regulate our adrenaline (and how to do it). How Cheryl grounds herself, and integrates the birth experience into her own life. So, if you want to “give birth” to a business that will benefit not only your own
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355: The Power of Pre-Deciding in Business and Life, with Teresa McCloy
22/11/2022 Duración: 36minBe sure to tune in this week for Mike’s incredible interview with Teresa McCloy. Not only is Teresa an amazing coach, speaker, and trainer, but she’s also the author of the new book Do What Matters (dowhatmattersbook.com). Mike and Teresa have gotten to know one another in a mastermind group. As Mike says, “Growing can be really fun if you’re doing it with the right people.” Teresa is definitely one of “the right people”. In this stellar interview, you’ll learn: Why it’s essential to plan in advance. How best to plan in advance. How enneagrams are valuable tools for self-discovery. Why we must “get on the balcony” (and what that really means). How we can uncover our values and needs (and why that’s so critical). What it means to “live from rest…not rush”. If you want to better comprehend the need for (and mechanism for) truly significant personal growth, so that you can provide real value to your clients, peers, families, and the world in general, then this episode is a must-listen. Resources: http://dowhat
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354: Do Nothing, This Episode Has No Value, with Henry Jeong
15/11/2022 Duración: 01h06minDon’t be fooled by the title. This episode is a heartfelt Q&A between two long-time friends. Mike Kim, best-selling author and personal branding coach, has known Henry Jeong (Instagram-bigasianguy) “since we were probably 11 years old”. You’ll not only get a better understanding of the value of friendship, but you’ll also have some valuable takeaways as you hear how Mike and Henry answer the following questions they ask each other: Have you ever made decisions based on money? If so, how did that work out? How did you feel about moving to another state? What was your biggest adjustment? How have you built relationships with others in a new environment? Why is it so important to feel grounded? What are the three top books you’ve read this year? What would you do differently this year than you did last year? What is your morning routine, and how has it helped you? Why is it important to be aware of the energy you’re around? "Lightning Round” Kill, ****, or Marry. (You’ll have to tune in to “flesh” this one
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353: The Tuition of Entrepreneurship with Jenny No Chung
08/11/2022 Duración: 44minJenny Chung is a“brick-and-mortar” entrepreneur, brand ambassador, and investor. She is co-owner of Love Korean BBQ in New York City, Get Purely Juiced, and an investor in many other brands. In this episode, you’ll learn: What “online” and “brick-and-mortar” entrepreneurs can learn from each other. What is the price we have to pay to enter a business? Why it is critical that there be “cross-pollination” of entrepreneurs. How Jenny’s family and cultural background shaped her desire to be an entrepreneur. What are the upsides and downsides of starting a business that follows trends? What is the “tuition” that entrepreneurs must pay in order to stay motivated? How Jenny networks and recognizes profitable trends and opportunities. Why it can be said that “sometimes doing nothing is not doing nothing”. How to effectively represent your brand. Why it is vital to serve and help bring about change in your community. Resources: Love BBQ in New York City Get Purely Juiced Jenny’s Instagram Connect with Me on Social
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352: Why There Really Is No Such Thing as Competition with Chris Ducker
01/11/2022 Duración: 30minJoin personal brand strategists and best-selling authors Mike Kim and Chris Ducker, for an inspirational “tete-a-tete”. Besides having authored the industry-standard books Virtual Freedom and Rise of the Youpreneur, Chris is also a noted speaker and a “true entrepreneur”, having built and then stepped away from several businesses. In this episode, you’ll learn: Why sales is a “contact sport”. Why, although numbers are important, you can “sway” the numbers. Why “P to P” is ultimately the best business model. Why it’s vital to be a nice person and surround yourself with other nice people. Why Mike and Chris do not consider themselves as competitors. What “personal brand” really means. Why hurdles are essential in becoming a true entrepreneur. How to get your mind “right” about pricing your good or service. How Chris can help you really understand how to build a six-figure expert business. So, if you really want to understand why the traditional idea of competition probably doesn’t apply to you and others in y
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351: Creating Momentous Microevents
25/10/2022 Duración: 33minJoin personal brand strategist and best-selling author Mike Kim, for a true “open-Mike” session. Mike will share powerful takeaways from his recent live event in Nashville. He’ll also share tips on how you can create an amazingly successful live event of your own. In this episode, you’ll learn: Why live meetups are a must, if you run a mastermind or coaching group. Why you should consider piggybacking your event on a related major event. How to set a strong posture for those attending your event. How Mike structures his events (timing, location, etc.). How/why some of your attendees should also be your presenters. Why it’s critical that your attendees have an opportunity to create content while at your event. How to make it easier for people to connect with one another at your event. Why it’s vital to build your event the way you’re “wired”, around your strengths. Why it’s important to make yourself available to attendees. What is the ultimate value of a live event? So, if you’re wanting to create a highly
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350: Creating a Vision Board For Your Business and Life, With Vin Infante
18/10/2022 Duración: 42minJoin personal brand strategist Mike Kim for a powerful interview with mindset and executive coach, Vin Infante. Vin hails from a unique background as a licensed psychotherapist and an FDNY firefighter, serving during the COVID-19 pandemic. In this episode, Vin will give us a “peek behind the curtain” as he shares insights about: How he fulfilled his childhood dream of being BOTH a firefighter and psychotherapist How he became successful at both coaching and psychotherapy What life-changing insights he gained from Tony Robbins and Jim Rohn What the most important skill is that a counselor can take into coaching What coaches and counselors can learn from each other How people can “grab hold” of their future How people can create clear intentions and goals (and what the point of a goal is) Why casting vision is so important Why a mission board is better than a vision board (and how to create one) So, if you’re asking yourself questions like these: Who am I trying to become every day? How do I show up in my ro
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349: Generating Business Referrals Without Asking with Stacey Brown Randall
11/10/2022 Duración: 36minStacey Brown Randall is the author of the award-winning book, Generating Business Referrals Without Asking, host of “Roadmap to Grow Your Business Podcast,” and a speaker featured in national publications like Entrepreneur, Forbes, and Fox News. She is a powerhouse in helping people generate referrals without asking for them. Referrals are the lifeblood of most businesses, and on this episode she will share some of her referral-generating tips. Tune in to get answers to questions such as: What are the typical referral strategies? What is your process for helping people build a referable business? What are some of the great foundations of a client experience? Do you need to provide swag? What do people in our industry need to be aware of? Connect with Stacey: Get Stacey’s book Order on Amazon Subscribe to Roadmap to Grow Your Business Podcast on Apple Subscribe to Roadmap to Grow Your Business Podcast on Spotify Brand You Funnels Info Session: I created an all-in-one online marketing and customer managem
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348: What to Expect in Podcasting in 2023 with Danny Ozment
04/10/2022 Duración: 43minJoin personal brand strategist Mike Kim, as he interviews Danny Ozment, of Emerald City Pro. Danny has helped innumerable people create, produce, and monetize podcasts. In this episode, Danny will share his amazing wisdom and insights about: Why consistency and convenience are the two principal keys to a successful podcast. Why podcasts offer the biggest “bang for the buck”. How to keep current followers AND add new ones. Why it’s more important to be an engaging host than to interview interesting people. How to better listen to and engage your audience. Which podcast statistics are most important. Why monetizing your podcast should NOT be your first priority. How to make your podcast be part of your “body of work”. Podcasting is even more mainstream than it was even a year or two ago. If you’ve thought about doing a podcast, move beyond thinking to DOING. Danny’s insights in this episode will be an invaluable help to you. If you’re interested in having Danny and his team work on your show, you can learn mo
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347: The Myth of Passive Income and How You Can Still Profit from It
27/09/2022 Duración: 29minMany people believe that passive income will solve everything. They don’t realize the price that needs to be paid to keep their personal brand recognizable through books, courses, and trainings. In this solo episode, I go into what passive income means to personal brands and how it’s different than what Robert Kiyosaki teaches in his book “Cashflow Quadrant.” When thinking of passive income, we often think of investing in real estate. But as you buy more real estate, more energy is required to keep making money. However, you don’t need physical property to make passive income as a personal brand. You can sell your intellectual property. Listen in for what I recommend to truly make a passive income. Get My Marketing Proposal Templates Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for ju
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346: Creating Passive Income Through Point of Sale Systems with David Carlin
20/09/2022 Duración: 28minDid you know you can accept payments without going through Paypal, Stripe, or any of the other popular payment processing platforms and paying their transaction fees? I didn’t either! That’s why I had to talk with David Carlin, half of the power couple behind Residual Payments – the training community for digital payment experts. There are three ways to use Residual Payments: Learn about the program in one day and move on Turn it into a side hustle Diversify and build your own payment company In this episode, David discusses each avenue and how you can become a brand payment expert. Check out residualpayments.com to get started on your own payment processing platform! Follow Residual Payments: Instagram Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redee
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345: Never Be Ashamed of Your Origin Story with James Harrington
13/09/2022 Duración: 40minJames Harrington is the founder of the nonprofit Ugandan Water Project. I got to know James back when we were both involved in the ministry world and even played on tour together. In this episode, we talk about why James began the Ugandan Water Project and what he has learned over the nearly 15 years he has been running the nonprofit. Some of the questions we dive into are: How did he get into starting a nonprofit for communities in Uganda from his small town in western New York? What were his early fundraising pitches like? Who were the people connecting with in the beginning? Was there a season where he felt like they had finally made it? What are the project’s core values? Learn more about the Ugandan Water Project at ugandanwaterproject.com. Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus s