Sinopsis
Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Episodios
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383: A Career Retrospective: Five Things I Didn't Do Earlier that I Wish I Did
27/06/2023 Duración: 23minWatch this episode on YouTube » It's my birthday week, and I always get reflective and introspective around this time of the year. On this episode, I share some vital pieces I wish I knew earlier. I hope this episode serves as an enlightening guide for entrepreneurs at any stage of their business journey, and that you can benefit from the wisdom (and hard lessons) both learned and earned over my career. Discover how systems and SOPs revolutionized my business operations, making his business more efficient and productive. What did I learn from my integrator Chelsea Brinkley that I wish I knew earlier? Learn why holding less 'energetic space' for people can be a game-changer in client relationships, especially for coaches, consultants, and freelancers. Unearth the potential of running social media ads for business growth. Find out how a different approach to financial management can propel your business forward. How can changes in personal circumstances force a different approach to business growth, and what
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382: Learn From (and Launch) My Simple Five-Figure Remonetization Strategy
20/06/2023 Duración: 13minWatch this episode on YouTube » Learn my recent re-monetization strategies following a not-so-perfect marketing launch. Despite strong registration numbers for my AI Marketing Crash Course webinars, the live attendance left me disappointed. However, instead of letting this set me back, I utilized the recorded content to create an affordable, mini-course that turned out to be a hit. Tune in and: Discover how I turned a disappointing marketing launch into a successful mini-course, using recorded webinars Understand the power of AI tools and how they can enhance your content repurposing strategies Learn why it's important to align your content strategy with technological advancements, like AI My streamlined content creation approach that leverages my work for maximum output without multiplying my efforts Find out how you can effectively use transcriptions of your webinars or podcasts to create valuable written content for various platforms Episode Resources: My AI Marketing Crash Course (use the code "Fuji" t
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381: The Most Important Thing I Did to Futureproof my Personal Brand Business
13/06/2023 Duración: 19minIn this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak: How I shifted my perspective on the importance of relationships over knowledge in business Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone with the United Nations Why mentors only tend to invest in younger people (at least for free) My transition from free networking to investing in myself and my networks How joining and leading mastermind groups has been the biggest catalyst to my success and longevity in business Resources: Podcast: YATB 69 - How to Host a Networking Dinner Blog: 6 Seriously Epic Takeaways From Our Nashville Breakfast Book: Generating Business Referrals Without Asking by Stacey Brown Randall My book, You Are the Brand Connect with
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380 - AI: The Great Replacement or a New Opportunity? YOU DECIDE
06/06/2023 Duración: 20minView this episode on YouTube » I understand the fear and anxiety (and in many cases anger, especially if you’re a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights: What's the 'Great Replacement' and how does it differ from the 'Great Resignation' we observed post-Covid? How are AI tools shaping the roles of creative professionals, and why is there resistance? How it feels to have my own students clone me on ChatGPT (honestly, it’s weird) This is an opportunity to re-position yourself to be paid for your brains and not your hands Human beings are prone to error, slow, and expensive –– but there’s still a way to add value to your market Resources: AI Marketing Crash Course with Mike Kim and Robby Fowler (use the code “Fuji” for $60 off) » Descript.com My bo
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379: Mike, Would You Ever Go Back to Getting a Regular J-O-B?
23/05/2023 Duración: 13minIn this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview: What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue. The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected my coaching philosophy and how it has influenced my view on entrepreneurship and traditional employment. There's something about the thrill of being challenged, and recently, I've been asking myself whether I'm still being challenged enough. I'll share more on how this reflection has influenced my outlook on the future. What's the role of impact in decision-making? If a chance to make a significant difference arises, would it be enough to entice me back into the fold of regular employment? Tune in to hear my though
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378: Create a Future You Love Using the Power of 10-Year Goals with Kathy Brown
09/05/2023 Duración: 40minKathy Brown joins me on this episode to help you tap into the power of 10-year goals. That’s right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn: Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do Why you must tie your goals to experiences, contribution, and legacy How to strike a balance between contentment and ambition How to deal with disappointment when goals are not achieved Why small is the new big –– how big goals start with small (and seemingly random) steps Resources: The 10-Year Goal Guide: Create a Future You Love Using the Power of 10-Year Goals Kathy's Instagram Kathy's LinkedIn Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny
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377: A Fireside Chat with Three Incredible Entrepreneurs
02/05/2023 Duración: 19minWatch this episode on YouTube » Tune in for an impromptu “fireside” chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice “Flygirl” Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant. I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to find out: What is the importance of focus? How to create a legacy that extends beyond materialistic things How each person practices self-care, and how to create space in life for it What is the "when life works" list, and how does it help you stay on track Resources: Vernice’s Instagram Tony’s Instagram Nick’s Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. F
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376: Leaving the Pharmacy World for YouTube Success with Kevin Yee
25/04/2023 Duración: 33minI’m making YouTube my top content creation priority this year, and one of the biggest inspirations behind the decision to do so is Kevin Yee. Kevin is a former pharmacist turned full-time YouTube creator, and we recently sat down in-person in Las Vegas to talk about his journey and some lessons he can share with you and I on growing a YouTube channel. Listen in to find out: What inspired Kevin to leave his career in pharmacy and pursue copywriting and YouTube The catalyst for Kevin leaving his career in pharmacy, and how his father's death impacted this decision How corporated react to Kevin's YouTube channel, and this impacted his decision to leave pharmacy Why copywriting an essential skill for people who want to be successful on YouTube and inbound sales Whether Kevin's YouTube channel was already making money when he left his job in pharmacy Kevin's plan when he left his job in pharmacy to pursue creating content on YouTube Resources: Kevin’s YouTube Channel » Mike’s YouTube Channel » Connect with M
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375: Unpacking Mike's DISC Personality Test Results - Lessons Learned with Evelyn Eccard
18/04/2023 Duración: 37minEvelyn Eccard is an executive coach and trainer who helps corporate teams and individuals better understand themselves and equips them with the people skills needed to become effective leaders. Before running her business, she worked as a Regional Sales Manager for a Fortune 500 company responsible for $50M in ancillary revenue. In this episode, Evelyn and Mike will discuss the results of his DISC assessment. DISC is a well-known and widely utilized tool that helps us better understand how we function in our personal, social, and work lives. You’ll better understand: How Evelyn started using personality assessment tools and how she deals with resistance to taking them Mike’s DISC results and what they mean Why passionate people have strengths and weaknesses when pursuing different goals How people can learn and improve skills that are not in their natural strength zone How the four different personality styles apply to leadership and why it’s important to be able to flex into different personality s
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374: My Top 3 Takeaways from Being On TV in Las Vegas
11/04/2023 Duración: 12minYou’ve undoubtedly heard that “good things come in small packages”. This brief episode proves that truth. Your host Mike Kim will share three observations he made while hanging out with high performers during a TV filming in Las Vegas In reverse order they are: Third--High performers are persistent in their pursuit of growth and development. Second—They know how to ask good questions. First—High performers tend to have a good grasp of people skills and know how to navigate relationships. While most of us may not be “hanging out” at a TV filming with high performers, we can all learn a great deal from Mike’s recent experience. So, listen and learn… Resources: mike@mikekim.com Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to r
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373: You Are Never to Old to Make an Impact - A Conversation with Carolyn Newman on Purpose, Impact, and Retirement
04/04/2023 Duración: 35minThis episode clearly demonstrates that we don’t have to be famous, or even widely known in order to make a large impact. Proof is Mike’s guest this week, Carolyn Newman. Mike met Carolyn via a leadership community and some coaching calls. Mike says that he felt an almost immediate connection with Carolyn and could identify with her struggles and adversity. They have been intending to do this interview for over a year. Tune in for this frank and open sharing where Carolyn and Mike discuss: Carolyn’s often-tumultuous transition from a tough and unhappy marriage to a successful and fulfilling life. The challenges that Carolyn has faced in retirement. Lessons learned in Carolyn’s life. The vital importance of finding purpose and meaningful work. Carolyn’s encouragement and advice to Mike. Retired or not, this interview has valuable lessons. So listen carefully to this episode. Resources: If you were positively impacted by this interview, PLEASE share your takeaways with Mike, and he will pass them on
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372: Forget What They Say – Why You Should Unfollow Your Passion, with Terri Trespicio
28/03/2023 Duración: 33minAs Severus Snape said to Harry Potter, “Clearly, fame isn’t everything.” Well, it may not be everything, but it’s something. A case in point is Mike’s guest this week—Terri Trespicio. Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You (Atria/Simon & Schuster, December 2021). Her TEDx talk, “Stop Searching for Your Passion,” has surpassed 7 million views, and Hubspot named her one of the “Top 18 female speakers who are killing it.” A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, The Early Show, The Martha Stewart Show, and The Anderson Cooper Show and featured in Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. A top-rated speaker, she has also performed stand-up all over New York City. Tune in for this thoroughly engaging interview and learn: Why following one’s passion can be misleading What is “productive discomfort”, and w
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371: How World-Class Facilitators Own the Room and Get Results with Jason Frazell
21/03/2023 Duración: 29minThis week, Mike spends some quality time with a quality facilitator. Jason Frazell is a coach, speaker, facilitator, personal brand strategist, podcaster, and dad. In this episode, Mike and Jason discuss: How Jason earns gigs and holds the space for groups. How to win over a “cold room” The pros and cons of working with a group that already knows you, versus a “cold room” How technology has changed the way that people interact Why it’s important to be present and adaptable when facilitating How feedback is vital So listen carefully to this episode. It’ll help you greatly uplevel your facilitation skills. Resources: jason@jasonfrazell.com Jasonfrazell.com https://www.instagram.com/jasontfrazell/ https://www.linkedin.com/in/jasonfrazell/ https://www.facebook.com/jfrazell/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online c
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370: How to Break Through Constraints and Living a Fulfilling Life with Sheila Wilkinson
14/03/2023 Duración: 31minShare some powerful and emotionally-charged moments with host Mike Kim and Sheila Wilkinson. Sheila is a Louisiana Licensed Attorney, a Louisiana Licensed Master Social Worker, an Educator, an Empowerment Coach, and the host of the “What Would Sheila Say?” Podcast. Sheila combines her love for the law, social work, and education to help lawyers, creatives, and other service-based professionals and business owners transform pain, frustration, and unreasonable expectations at work into happiness, success, and healthy boundaries, so that they can achieve their personal and professional goals. Sheila splits her time between New Orleans and Brussels, serves several nonprofits in the Greater New Orleans area, and provides services across the globe. Whenever Sheila’s clients need to make a decision and are stuck, all they have to do is ask themselves: “What would Sheila say?” … and like magic, they have their answer! You, too, may have (or re-think) some answers, as Mike and Sheila discuss: Five paradigms for r
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369: How to Have A Persuasive Pre-Launch with Brenna McGowan
07/03/2023 Duración: 33minEnjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue and called in more perfect-fit buyers. Brenna believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, authority, and personality—so you can sell spots in your program before the doors even open. When Brenna’s not strategizing or helping clients launch, you can find her walking her pug Frank, practicing yoga, r
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368: Define the Relationship with Your Business, Money, and Yourself
28/02/2023 Duración: 15minHost Mike Kim returns this week to share his reflections on relationships. No, not THOSE relationships, but rather relationships with “entities”. The particular entities he’ll e discussing are money, your business, time, success & failure, and yourself. So, listen in for some extremely valuable insights. In this episode, Mike will discuss these vital questions: What life advice did Mike give to a 1-year-old? Why do we “externalize” the entities we have relationships with? How can we assess the quality of our relationships with money, business, time, etc.? If you had to buy your business, what would you change? Why don’t we treat our business like a business? How can we set boundaries around these entities? If you had a friend who treated your body, time, etc. the way you do, would you still be friends? To learn the answers to these questions, and gain a deeper understanding of the utmost importance of evaluating and improving these relationships, tune in to this week’s episode. Your life will thank
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REAL TIME UPDATE - February 21, 2023
21/02/2023 Duración: 07minThis isn't a full episode per se – just a quick check-in and update as I've been on the road almost non-stop the past several weeks. Let's connect on social here: Instagram: @mikekim TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/youarethebrand Back to our regularly scheduled programming next week!
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367: Everything You Need to Know About Instagram Reels with Laura Bitoiu
14/02/2023 Duración: 36minReelly? Yes, reelly! Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their businesses. Since launching her company B Squared Social in 2018, she’s helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers. In this episode she’ll share with you: Why many business owners believe that Instagram won’t work for them. Why video content is so vital. Why storytelling is a must in videos. What are the three essential components of any video? How to use repurposed content on Instagram. Why there is often a large disconnect between Instagram views and followers/clients. What effect AI might have. What, if any, is the value of the “blue check”? How an effective Instagram presence can attract brand partners. To learn how Instagram can help your business to have exponential growth, tune in to this week’s episode…reelly!! Resources: laura@bsquared.social www.b
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366: My Current Timeblocking and Workday Schedule
07/02/2023 Duración: 17minWhat would be the value to you (and your business) of taking a detailed look at a highly successful person’s calendar? In this episode, you’ll get to do just that. Host Mike Kim will let you look “over his shoulder” as he plans a typical day and week. You’ll learn: What is one of the beauties of working for yourself? What is the analogy that has most helped Mike view his life, business, and activity? How and why does Mike protect certain days & weeks? How does he book speaking engagements? Why doesn’t he take any calls before 11 AM Eastern? Why are the people Mike coaches connected to more than just his calendar? Why does Mike consider his gym workouts to be work meetings? How does he deal with exceptions to his routines? As the saying goes, “Failing to plan is planning to fail.” So, enjoy this week’s episode as you look at how to create your own “success calendar”. Resources: Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are re
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365: How Artpreneurs Can Make a Sustainable Living from Their Creativity with Miriam Schulman
31/01/2023 Duración: 33minThis episode's guest is Miriam Schulman--an artist, author, and host of The Inspiration Place podcast. She’s helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists to go from so-so sales to sold-out collections. After witnessing 9/11, she abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Her book with HarperCollins Leadership, Artpreneur, provides the actionable steps to turn your creative ideas into a thriving business. You’ll find immense value in Miriam’s shared wisdom. She’ll discuss: Her journey to find the artist in her soul. The critical importance of believing in your audience. How artists can effec