Duct Tape Marketing

Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]

How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]

How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life.  With his winning […]

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of  Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will […]

The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part […]

Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your […]

A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bob Burg Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, The Go-Giver […]

How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and how to master it. For […]

How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He and I discuss his new book, 10x Marketing Formula. Ranked as […]

Tips for Starting a Successful Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup […]

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers […]

How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners. He and I discuss […]