Sinopsis

Podcast by Allen Abbott

Episodios

  • Two Gals  Some Data: Back to School

    Two Gals & Some Data: Back to School

    20/07/2020 Duración: 14min

    Two Gals & Some Data: Back to School by Allen Abbott

  • Two Gals and Some Data: Lets Get Physical

    Two Gals and Some Data: Let's Get Physical

    08/04/2020 Duración: 12min

    In this podcast, Lori, practicing social distancing, sits in the studio by herself, talking with Angie Arnspiger, NaviStone’s head of Business Development about the need to include a physical component to our marketing.

  • Two Gals  Some Data 2020

    Two Gals & Some Data 2020

    03/02/2020 Duración: 18min

    Two Gals & Some Data 2020 by Allen Abbott

  • Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season

    Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season

    09/09/2019 Duración: 15min

    Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season by Allen Abbott

  • Marketing for the Ages

    Marketing for the Ages

    10/06/2019 Duración: 13min

    Marketing for the Ages by Allen Abbott

  • Total Retail Talks Podcast Interview with Lori Paikin

    Total Retail Talks Podcast Interview with Lori Paikin

    12/11/2018 Duración: 08min

    Listen to NaviStone's Chief Revenue Officer, Lori Paikin, as she discusses the biggest challenges retailers are facing today, the opportunities ahead in personalization and trends to look out for in 2019.

  • The Paradigm Shift in the Consumer Relationship

    The Paradigm Shift in the Consumer Relationship

    29/10/2018 Duración: 25min

    In this episode Larry and Allen discuss the evolution of the relationship between the consumer and advertiser.

  • Marketing In An Era Of Data And Privacy

    Marketing In An Era Of Data And Privacy

    27/07/2018 Duración: 22min

    Marketing In An Era Of Data And Privacy by Allen Abbott

  • Changing the Channel with Direct Mail

    Changing the Channel with Direct Mail

    20/02/2018 Duración: 14min

    Direct Mail doesn't have to be stuck on the same channels of years past. Explore how Direct Mailers can learn a few things from the giant strides made in personalization and technology in broadcast media.

  • The Future of Direct Mail in 2018

    The Future of Direct Mail in 2018

    27/11/2017 Duración: 19min

    2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

  • The Marketing Your Customers Really Want and the Data that Proves It

    The Marketing Your Customers Really Want and the Data that Proves It

    13/11/2017 Duración: 17min

    Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

  • Using Intent Data to Optimize CRM Files for Peak Season Mailings

    Using Intent Data to Optimize CRM Files for Peak Season Mailings

    23/10/2017 Duración: 23min

    2 Guys discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and off-season.

  • Storytelling and Data - The Secret Ingredients for Direct Marketing Success

    Storytelling and Data - The Secret Ingredients for Direct Marketing Success

    19/09/2017 Duración: 18min

    Larry and Allen talk about why storytelling is a vital element that may be the difference between success and failure in your direct marketing strategy.

  • Millennials and Direct Mail Marketing: A Love Story

    Millennials and Direct Mail Marketing: A Love Story

    05/09/2017 Duración: 13min

    In the eleventh episode of 2 Guys and Some Data, Allen and Larry discuss the surprising relationship between Millennials and direct mail.

  • What Data Marketers Should Be Using and How They Should Use It

    What Data Marketers Should Be Using and How They Should Use It

    07/08/2017 Duración: 22min

    Allen and Larry discuss how to classify, and use, consumer data in an era of data overload.

  • The New Marketing Mix: Beyond the Four Ps

    The New Marketing Mix: Beyond the Four Ps

    21/06/2017 Duración: 18min

    Allen and Larry take on the foundation of marketing principles, the 4 Ps, in the ninth episode of 2 Guys and Some Data. How have consumers and technology reshaped the 4Ps and are marketers keeping up?

  • Retargeting 2.0: Its Not Just Digital

    Retargeting 2.0: It's Not Just Digital

    01/05/2017 Duración: 11min

    Allen and Larry discuss the evolution of retargeting and how it's not only a digital tactic for marketers today — it's being used in direct mail, TV, and more.

  • The Future of Direct to Consumer Marketing

    The Future of Direct to Consumer Marketing

    03/04/2017 Duración: 17min

    In our seventh podcast, Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.

  • Individualization in Action

    Individualization in Action

    21/02/2017 Duración: 12min

    Get insights from industry experts on how to incorporate individualized marketing tactics into your digital and direct marketing strategies.

  • Going Beyond Personalization with Individualized Marketing

    Going Beyond Personalization with Individualized Marketing

    06/02/2017 Duración: 06min

    In this fifth podcast, get insights from industry experts, Allen and Larry, on why next-gen marketers must individualize marketing pieces and why consumers deserve and expect an individual experience.

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