Freelance Jumpstart Podcast

Sinopsis

Business of Freelancing for Creatives

Episodios

  • 094: Creating Customer Profiles

    094: Creating Customer Profiles

    15/09/2020 Duración: 32min

    If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.

  • 093: Position Yourself as a Brand Strategist

    093: Position Yourself as a Brand Strategist

    08/09/2020 Duración: 14min

    What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.

  • 092: Selling Strategy

    092: Selling Strategy

    07/07/2020 Duración: 14min

    When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?

  • 091: Do Black Lives Matter?

    091: Do Black Lives Matter?

    09/06/2020 Duración: 25min

    The recent showings in the news of racism, I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.

  • 090: Get Paid to Think (Melinda Livsey)

    090: Get Paid to Think (Melinda Livsey)

    12/05/2020 Duración: 01h04min

    Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid to think.

  • 089: How to Stand Out as a Designer

    089: How to Stand Out as a Designer

    29/04/2020 Duración: 08min

    With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.

  • 088: What is Strategy?

    088: What is Strategy?

    24/04/2020 Duración: 16min

    Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.

  • 087: The Amazingly Terrible Commercial

    087: The Amazingly Terrible Commercial

    14/04/2020 Duración: 15min

    I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.

  • When a Client Disappears [Traffic Talk]

    When a Client Disappears [Traffic Talk]

    04/04/2020 Duración: 09min

    In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?

  • 086: Turn Panic into Productivity

    086: Turn Panic into Productivity

    20/03/2020 Duración: 09min

    With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses?

  • 085: 5 Takeaways from the Futur Pro Group Meetup

    085: 5 Takeaways from the Futur Pro Group Meetup

    04/03/2020 Duración: 09min

    I had the rare opportunity to spend the weekend with the team at the Futur in Los Angeles with creative professionals from all over the world.

  • Quote Given to Client was “Too High” [Traffic Talk]

    Quote Given to Client was “Too High” [Traffic Talk]

    14/12/2019 Duración: 18min

    In this episode of traffic talk, we look to answer a question about how to answer clients when they say your quote is too high.

  • 084: Be Thankful 2019

    084: Be Thankful 2019

    28/11/2019 Duración: 06min

    As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far.

  • Should I Let Someone Know They’re My First Client [Traffic Talk]

    Should I Let Someone Know They’re My First Client [Traffic Talk]

    02/11/2019 Duración: 15min

    A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had.

  • 083: How to Position Yourself as an Expert

    083: How to Position Yourself as an Expert

    26/10/2019 Duración: 16min

    If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.

  • Giving Client Refund. What Wrong Wrong? [Traffic Talk]

    Giving Client Refund. What Wrong Wrong? [Traffic Talk]

    27/09/2019 Duración: 24min
  • 082: The Great Chicken Sandwich War

    082: The Great Chicken Sandwich War

    13/09/2019 Duración: 12min

    Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

  • Client Organization [Traffic Talk]

    Client Organization [Traffic Talk]

    06/09/2019 Duración: 22min

    A freelancer lost a client due to their lack of organization and trying to juggle too many clients at once. They ask about some ways they can improve their organization so this doesn't happen in the future.

  • 081: Marketing vs Branding

    081: Marketing vs Branding

    03/09/2019 Duración: 16min

    There is an age-old debate on which is more important marketing or branding. Those which a marketing background tend to have a bias toward marketing versus designers who tend to have a bias toward branding.

  • 080: The Riches are in the Niches

    080: The Riches are in the Niches

    19/07/2019 Duración: 18min

    How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem you will have a unique value you can offer clients.

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