Sinopsis

At the Intersection of Marketing and Technology

Episodios

  • Sean Zinsmeister on Product Marketing from West to East

    Sean Zinsmeister on Product Marketing from West to East

    18/09/2020

    In this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot – Leading Product Marketing The real estate market is on fire Productivity is up 8:42 – 9:54 Smart companies run on NetSuite by Oracle – the WORLD’S […] The post Sean Zinsmeister on Product Marketing from West to East appeared first on Marketing Over Coffee Marketing Podcast.

  • Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5

    Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5

    04/09/2020

    In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 – 8:57 Easily create ads for Facebook, Instagram, and Google right […] The post Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Talking Hybrid Events with Ben McMahon

    Talking Hybrid Events with Ben McMahon

    28/08/2020

    In this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuiteand Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting […] The post Talking Hybrid Events with Ben McMahon appeared first on Marketing Over Coffee Marketing Podcast.

  • We Buy TikTok, and Marketing AI Tactics Part 3 of 5

    We Buy TikTok, and Marketing AI Tactics Part 3 of 5

    21/08/2020

    In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering – Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How’s new content doing How do people discover […] The post We Buy TikTok, and Marketing AI Tactics Part 3 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • More Dongles, and Marketing AI Tactics Part 2 of 5

    More Dongles, and Marketing AI Tactics Part 2 of 5

    14/08/2020

    In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 – 11:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 […] The post More Dongles, and Marketing AI Tactics Part 2 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Brand Bewitchery!

    Brand Bewitchery!

    07/08/2020

    In this Marketing Over Coffee: We’re joined by Park Howell, The World’s Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting – Check out Ron on The StoryHow Pitch Deck and on Proverbs Where’d the industrious tagline […] The post Brand Bewitchery! appeared first on Marketing Over Coffee Marketing Podcast.

  • Geekery, and Marketing AI Tactics 1 of 5

    Geekery, and Marketing AI Tactics 1 of 5

    31/07/2020

    In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 – Text Mining and Natural Language Processing – scanning millions of chats per day 7:14 – 8:41 […] The post Geekery, and Marketing AI Tactics 1 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Rising to the Challenge – Kelly Gillease, CMO of NerdWallet

    Rising to the Challenge – Kelly Gillease, CMO of NerdWallet

    24/07/2020

    In this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill […] The post Rising to the Challenge – Kelly Gillease, CMO of NerdWallet appeared first on Marketing Over Coffee Marketing Podcast.

  • Stop Worrying And Buy More Audio Gear

    Stop Worrying And Buy More Audio Gear

    17/07/2020

    In this Marketing Over Coffee: Learn about Facebook Boycott, Haptic Devices, ABM, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email […] The post Stop Worrying And Buy More Audio Gear appeared first on Marketing Over Coffee Marketing Podcast.

  • Surfing the Asian Wave with Steve McGinnes

    Surfing the Asian Wave with Steve McGinnes

    10/07/2020

    In this Marketing Over Coffee: Learn About Doing Business in Asia with Steve McGinnes Direct Link to File Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character […] The post Surfing the Asian Wave with Steve McGinnes appeared first on Marketing Over Coffee Marketing Podcast.

  • Rick Bennett and Christopher Lochhead

    Rick Bennett and Christopher Lochhead

    03/07/2020

    In this Marketing Over Coffee: We’re on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook “What I […] The post Rick Bennett and Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast.

  • John  Chris’ Wild West Robot Ranch

    John & Chris’ Wild West Robot Ranch

    19/06/2020

    In this Marketing Over Coffee: Learn about Crisis Comms, Search Console, Portrait TVs, and more! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don’t match 7:40 […] The post John & Chris’ Wild West Robot Ranch appeared first on Marketing Over Coffee Marketing Podcast.

  • Jonah Berger on How to Change Anyone’s Mind

    Jonah Berger on How to Change Anyone’s Mind

    12/06/2020

    In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger’s New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone’s mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with […] The post Jonah Berger on How to Change Anyone’s Mind appeared first on Marketing Over Coffee Marketing Podcast.

  • Now With More Flat Earthers!

    Now With More Flat Earthers!

    05/06/2020

    In this Marketing Over Coffee: Learn about Social Network Fact Checking, Marketing Myths, AuxParty and more! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Google Discovery Ads YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram – WhereCanIGetTheSlides.com 7:56 Turn 60% […] The post Now With More Flat Earthers! appeared first on Marketing Over Coffee Marketing Podcast.

  • The Rise of Jason Keath

    The Rise of Jason Keath

    29/05/2020

    In this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners […] The post The Rise of Jason Keath appeared first on Marketing Over Coffee Marketing Podcast.

  • Talking with Gene Foca, CMO of Getty Images

    Talking with Gene Foca, CMO of Getty Images

    22/05/2020

    In this Marketing Over Coffee: Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands – Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, […] The post Talking with Gene Foca, CMO of Getty Images appeared first on Marketing Over Coffee Marketing Podcast.

  • We Still Can’t Explain Quantum Computing!!

    We Still Can’t Explain Quantum Computing!!

    15/05/2020

    In this Marketing Over Coffee: Learn about Neurosymbolic AI, Virtual Kitchens, Room Rater, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and WordStream IBM Think 2020 – Quantum Computing, Neurosymbolic AI, and not as Awkweird! 7:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a […] The post We Still Can’t Explain Quantum Computing!! appeared first on Marketing Over Coffee Marketing Podcast.

  • Mathew Sweezey on The Context Marketing Revolution

    Mathew Sweezey on The Context Marketing Revolution

    08/05/2020

    In this Marketing Over Coffee: Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo He’s the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are […] The post Mathew Sweezey on The Context Marketing Revolution appeared first on Marketing Over Coffee Marketing Podcast.

  • Now With More Virtual Events!

    Now With More Virtual Events!

    01/05/2020

    In this Marketing Over Coffee: Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo Studio.Twitter.com Talking with Jay Baer on In-Ear Insights – reset all your thinking as of March 8th What verticals have been hit hardest 6:52 We’ve got […] The post Now With More Virtual Events! appeared first on Marketing Over Coffee Marketing Podcast.

  • Kevin Maney Talks Unscaled

    Kevin Maney Talks Unscaled

    24/04/2020

    In this Marketing Over Coffee: Learn about Unscaling, Category Design, Unhealthcare and more! Direct Link to File Brought to you by our sponsors: WordStream and LinkedIn Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled – how world changing technologies are taking […] The post Kevin Maney Talks Unscaled appeared first on Marketing Over Coffee Marketing Podcast.

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