Growth Everywhere | Entrepreneurial Stories | Business Lessons

Sinopsis

A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.

Episodios

  • How SmartSheet Built a $270M Revenue Machine Using Creative Marketing with CMO Anna Griffin

    How SmartSheet Built a $270M Revenue Machine Using Creative Marketing with CMO Anna Griffin

    07/09/2020 Duración: 20min

    The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up, and all without having to write a line of code! Today we have its CMO, Anna Griffin, join us on the show to talk more about how the software works as well as speak to the things that make her tick and how she got to be where she is today. Anna gets into her journey into the B2B space and what feeds into her out of the box approach to marketing. We turn our attention to Smartsheet next and hear from Anna about the platform’s fluidity and how they approach marketing it when the product does so many different things. She makes a case for how well the software lends itself to bottom-up adoption, and then we hear a few

  • How TravelPerk CEO Avi Meir Navigated The Rough Waters of COVID-19 Without Letting Anyone Go($133M Raised!)

    How TravelPerk CEO Avi Meir Navigated The Rough Waters of COVID-19 Without Letting Anyone Go($133M Raised!)

    02/09/2020 Duración: 34min

    Business travel may not be happening as frequently anymore due to the COVID pandemic, but that does not concern today’s guest, Avi Meir. He is CEO and Co-Founder of TravelPerk, a ground-breaking business travel platform that offers companies of any size a one-stop-shop to book all of their travel in a single space. Avi is a travel industry veteran with fifteen years of experience. In this episode, we learn more about the platform, including the pain points they look to solve, how they generate income, and the ways they are reimagining business travel. We also learn about Avi’s choice to base the business in Barcelona, an unconventional destination for a tech company. Not only does the city offer a great quality of life, but Avi also believes that it influences their ability to attract top talent. Naturally, the conversation goes to COVID and how TravelPerk has been impacted. Avi shares the remarkable decision they have made to not let anyone go, and how they have used a combination of government relief and ou

  • Your New Executive Will Fail if They Dont Do This During Onboarding

    Your New Executive Will Fail if They Don't Do This During Onboarding

    01/09/2020 Duración: 07min

    What does it take to be successful as a new CEO? Whenever you're joining a new company, it's important to avoid rocking the boat at the beginning. In this session we discuss ways to have a successful transition into any company at the executive level.

  • How To Be A Slam Dunk Entrepreneurial Success, According to Traction Creator Gino Wickman

    How To Be A Slam Dunk Entrepreneurial Success, According to Traction Creator Gino Wickman

    31/08/2020 Duración: 28min

    Joining us today is Gino Wickman, the founder of EOS Worldwide—a leadership team development company—and the creator of Entrepreneurial Leap, Rocket Fuel, and the bestseller Traction, which you have heard many founders rave about. Contrary to what other books on entrepreneurship want to make you believe, not everybody is cut out to be an entrepreneur—so says Gino who has established himself as an authoritative voice on the subject over the past 20 years. According to him, there are six essential traits that every true entrepreneur has, and as controversial as it seems, he believes that a person is born with these traits and cannot necessarily acquire them at will. He also distinguishes between a visionary and an integrator, the former coming up with the great ideas and then pivoting to the next and the latter who is skilled at implementing and maintaining those ideas and keeping things consistent. These are some of the reasons why his books and entrepreneurial philosophies are radically different from the man

  • How B2B Companies Convert Their Best Accounts Way Faster with Vin Turk, COO of Madison Logic | Ep. #382

    How B2B Companies Convert Their Best Accounts Way Faster with Vin Turk, COO of Madison Logic | Ep. #382

    26/08/2020 Duración: 22min

    As a B2B business, attracting an audience to your website to convert them into sales leads is not an easy process, but Madison Logic does it all for you. Madison Logic is an account-based marketing service that helps B2B companies convert their best accounts faster and today we learn more about the firm from its Co-Founder and COO, Vin Turk. Vin opens by explaining how he got the idea to streamline conversions in the B2B space before explaining exactly what it is that Madison Logic does. We move on to discuss how the firm makes its money on both the lead and display side before chatting more about their ideal customers. Vin shares some impressive metrics about growth and ROI, mentioning their unique journey without VC backed capital and how being featured on INC 5000’s list six times back to back made a difference in this respect. We get into exits, spinoffs, and the company’s long term vision next, before drilling down on their customer acquisition model which includes a brilliant strategy to become more vit

  • CEOs Only Need To Do This To Be Successful

    CEOs Only Need To Do This To Be Successful

    25/08/2020 Duración: 08min

    Do you need to have a big company before you start worrying about things like vision and culture? I used to think so... but the truth is, building culture and demonstrating the vision is the most important job of the CEO and can make or break whether you're successful. In this clip, we'll talk about ways you can implement culture, recruit a-players and share your vision better with your team, no matter how big or small your company is!

  • How Autonomous Enterprise Company Daisy Uses AI To Drive High Impact Business Decisions Worth Billions of Dollars | Ep. #381

    How Autonomous Enterprise Company Daisy Uses AI To Drive High Impact Business Decisions Worth Billions of Dollars | Ep. #381

    24/08/2020 Duración: 21min

    Today’s guest, Gary Saarenvirta, has been thinking deeply about AI long before the current hype. Having worked in the AI space for over 25 years, Gary was shocked at how little math and science was used in big business, and founded Daisy Intelligence to fill this glaring gap. Daisy is a SaaS AI-powered platform that helps retailers and insurers achieve higher profits by helping them make smarter operating decisions. In this episode, Gary sheds light on some of Daisy’s product offerings and the specific ways they increase profitability. As someone with an engineering background, Gary always focused on the technical side of things, but with the growth of the business, he has become increasingly aware of the value of people and culture. We talk about various ways that Daisy looks after their team, including flexible remote working options during COVID and mentoring programs. Gary himself has seen the value of having a coach, and he shares how this has helped him grow as a leader. Along with this, we discuss why

  • Jeff Bezos Started Amazon AWS  Kindle During Precarious Times (The Case For Splitting Your Focus)

    Jeff Bezos Started Amazon AWS & Kindle During Precarious Times (The Case For Splitting Your Focus)

    20/08/2020 Duración: 07min

    When should you split your focus and start to take on multiple projects? The problem with a lot of people is that they never focus on completing one project all the way through. Or they fail to diversify at the right time. In this clip, Eric shares his thoughts around the importance of creating a launch pad business before splitting to different projects.

  • From Stay-at-Home Mom to 8-Figure Entrepreneur with Amy Lacey | Ep. #380

    From Stay-at-Home Mom to 8-Figure Entrepreneur with Amy Lacey | Ep. #380

    19/08/2020 Duración: 25min

    Today we are excited to bring you a conversation with Amy Lacey, the bestselling author of Cali’flour Kitchen and the founder of Cali’flour Foods, a company that sells cauliflower-based foods and currently the fastest growing food company in e-commerce. When Amy began looking into resolving her autoimmune issues, she stumbled on a recipe for a cauliflower pizza base, which she perfected, started selling at farmers’ markets, and eventually built out into an 8-figure business. In this episode, she gets candid about the percentage of her business that is based on e-commerce versus retail, her thought process behind deciding to bring venture capitalists on board, and why it was more about choosing strategic partners than getting the financial backup. Since the earliest days, customer service and experience have been a top priority for her and the team, a value she believes sets them apart from many other food companies and opens doors to the most unexpected opportunities, including the chance to talk to people li

  • Are Business Coaches Worth It? (I Spent Over $60K A Year On This)

    Are Business Coaches Worth It? (I Spent Over $60K A Year On This)

    18/08/2020 Duración: 09min

    How much should you spend on a business coach? How do you know if you'll get a valuable ROI from the experience? In this episode Eric shares his thoughts around why business coaches are worth it, and how to find a coach who will push you to greater heights.

  • How Andrew Wilkinson of Tiny Capital Created a Portfolio of Companies Doing >$100M A Year On His Own Terms | Ep. #379

    How Andrew Wilkinson of Tiny Capital Created a Portfolio of Companies Doing >$100M A Year On His Own Terms | Ep. #379

    17/08/2020 Duración: 49min

    On today’s show, we are happy to welcome someone we’ve wanted to have on for some time now, Andrew Wilkinson. He is currently a Managing Partner at Tiny Capital, as well as the Founder of MetaLab, which helped design Slack. Along with this, Andrew is also invested in a range of other companies. In this episode, we learn more about his incredible journey and how he grew a passion for tech and design into a range of flourishing businesses. Andrew also sheds light on his investing education and overcoming his initial reluctance to see the power of investments. For Andrew, being an entrepreneur is about freedom to create the life you want, and having time to pursue your interests, which is how he saw the value of delegating. This is not easy when you are starting out your entrepreneurial journey, as Andrew knows, but as a company scales, so too should the owner’s levels of delegation. We take a look at the types of businesses Tiny Capital is interested in and why they are only pursuing simple business models. Our

  • Podcasting Lessons After 2,000+ Episodes

    Podcasting Lessons After 2,000+ Episodes

    13/08/2020 Duración: 07min

    When I first started podcasting, I was only getting 9 downloads a day. This sad trend continued through the next 12 months... and even after 2 years I was only getting 30 downloads a day. Flash forward to today and I'm generating over 1.3 million downloads a month. What happened? In this clip we'll discuss the lessons I learned along the way of recording over 2,000 episodes!

  • How Sales Enablement Has Evolved with Elay Cohen, CEO of SalesHood. | Ep. #378

    How Sales Enablement Has Evolved with Elay Cohen, CEO of SalesHood. | Ep. #378

    12/08/2020 Duración: 24min

    Elay Cohen, CEO, and co-founder of SalesHood joins us on the show today to talk sales enablement platforms, dominating a category, and boosting sales through collaboration! SalesHood is a sales enablement platform that has been at the forefront of its niche as it evolved from its early adoption phase to a broad base market offering! We hear about the platform’s genesis where Elay realized the benefit of doing sales enablement to help companies grow while he was Senior VP of Productivity at SalesForce. From there, we learn what sales enablement actually means before Elay talks about the many companies who have experienced hyper-growth since adopting their platform. Elay weighs in on how SalesHood makes their money as well as shares metrics about their growth rates, ARR, and more! We also get into the effects of COVID on the success of SalesHood and their clients, and how the platform is perfectly suited to thrive at this time of increased migration to virtual. Elay does a great job of explaining the story behi

  • Why Most Internet Marketers Get Stuck With Their Income

    Why Most Internet Marketers Get Stuck With Their Income

    11/08/2020 Duración: 09min

    Does marketing mean making money? It can be very easy as a marketer to focus on all the ways to generate a profit and make a lot of extra cash through sometimes shady ways. But is that best for the long term? In this clip, Eric Siu shares his thoughts around long term strategies to develop a marketing breakthrough and avoid short term thinking. This will help you from getting stuck at a ceiling.

  • How Taylor Welch Grew Traffic and Funnels To A $24M/Year Company By Utilizing His Flywheel Approach And Reframing His Mindset | Ep. #377

    How Taylor Welch Grew Traffic and Funnels To A $24M/Year Company By Utilizing His Flywheel Approach And Reframing His Mindset | Ep. #377

    10/08/2020 Duración: 32min

    Making money is easy, according to our guest today, Taylor Welch, co-founder of Traffic and Funnels, but knowing how to invest and multiply wealth is the hard part. This is why he has made it his mission to arm people with the skills they need to grow their money and minds beyond self-imposed limits. We kick off this episode by learning more about Traffic and Funnels and how they help clients build online digital marketing systems and show high-level consultants, coaches and experts how to develop lead generation machines to scale businesses to seven figures a year. From there, we dive into the importance of mindset. For a long time, Taylor was a skeptic about how important it is, but through seeing the power of positive, intentional thinking firsthand, he now knows that it’s a foundational pillar of success. We then turn our attention to leadership where Taylor shares his approach. For him, it’s about fostering his team to be able to not only make decisions but understand the motivation behind their choices.

  • 7 Little Things That Will Make A Big Impact On Your Income

    7 Little Things That Will Make A Big Impact On Your Income

    06/08/2020 Duración: 09min

    Improving your income can start with some very simple changes. 1. Join peer groups Hang out with people that are near your level, a little ahead of you, and people that are way ahead of you. Being able to lean on other people's experience goes a long way. 2. Find the right coaches If the Kobe Bryants and the Michael Jordans of the world have coaches, then you can definitely benefit from coaching too. But you need to have a really good idea of what you need. 3. Understand relationship capital Build connections for yourself, and connect other people to help them. Being a connector goes a long way. 4. Create a content habit Create content to learn about the things you're teaching; it'll help you articulate your thoughts more clearly too. Content helps people discover you, and that leads to more relationships. 5. Have very specific goals Constantly remind yourself of what you're striving for. Put post-its where you brush your teeth | near your monitor | on your fridge, etc. 6. Write down your top 3 goals for the

  • How Clinton Sparks Helped Make FaZe Clan The Most Popular Esports Organization In The World | Ep. #376

    How Clinton Sparks Helped Make FaZe Clan The Most Popular Esports Organization In The World | Ep. #376

    05/08/2020 Duración: 36min

    Staying ahead of the pack and knowing what the next big thing is is not an easy skill, but it’s one today’s guest, Clinton Sparks, has mastered. As a Grammy-nominated producer, with over 75 million records sold, it would have been easy for Clinton to rest on his laurels and stick with music only. Instead, he is the former Vice President for Business Development at FaZe Clan, a professional esports company, author, and founder of Get Familiar Radio. Sparks  recently resigned from Faze and started the worlds most diverse gaming organization called XSET. We kick off the show by learning more about esports and why Clinton thinks marketers should be paying more attention to it. He talks about the importance of understanding this young, internet-savvy generation who can spot inauthentic advertising a mile away. We find out more about how to properly speak to gamers and discover what resonates with them. We then turn our attention to how Clinton’s upbringing fostered his entrepreneurial spirit and the value of build

  • How We Built A Podcast With 1.2M Monthly Downloads

    How We Built A Podcast With 1.2M Monthly Downloads

    04/08/2020 Duración: 09min

    Is your podcast stuck? Are you wondering how everyone else got their show to be successful, while your show is still struggling to get downloads? That used to be me. For over a year I was only getting 9 downloads a day. It took me over 2 years to finally learn how to breakthrough to the next level and after deploying these strategies, I'm now well over 1.2 MILLION downloads a month.   You don't have to go at this the hard way.   Follow these strategies to skyrocket your downloads today.

  • Copper’s Quest to Scale Beyond Product Market Fit with CEO Dennis Fois | Ep. #375

    Copper’s Quest to Scale Beyond Product Market Fit with CEO Dennis Fois | Ep. #375

    03/08/2020 Duración: 22min

    Joining a firm as CEO requires a very specific skillset, and today we chat with Dennis Fois about his journey with Copper in this capacity, and what differentiates the company in the CRM space. Most CRMs have placed too much focus on increasing visibility at the company level at the cost of productivity at the user level, but Copper is different. In a nutshell, Copper is a productivity CRM designed for companies that use G Suite. Dennis begins by sketching out his experience and specialty of joining firms as their CEO to boost their scaling process and journey to product-market fit. From there, he gives us an idea of the vision at Copper – to be truly user-focused and increase adoption while making it more organic by honing in on amazing UX. We drill down on the process whereby a company onboards a CEO next, and Dennis does a great job of explaining when, how, and why this should happen, the typical differences between CEOs and founders, and what his experience joining Copper in the middle of their journey lo

  • The Step by Step Checklist to Spying on Your Competition’s Marketing

    The Step by Step Checklist to Spying on Your Competition’s Marketing

    31/07/2020 Duración: 05min

    Today we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the b

página 1 de 35

Informações: