Growth Everywhere | Entrepreneurial Stories | Business Lessons



A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.


  • Top 10 Powerful SEO Tips To Rank #1 in 2022 (The Right Way)

    04/08/2022 Duración: 09min

    In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions! TIME-STAMPED SHOW NOTES: [00:00] - How to Rank #1 on Google: SEO Tips 2022 [00:33] - How to make your content stand out (Content Ideas For Beginners) [02:14] - Top Reasons Why Content TITLE matters [03:07] - How to get more clicks on Google? Improve your Information Gain! [03:44] - The Ultimate Guide on Pillar Content [04:27] - Help your business stand out with Google My Business [04:56] - Google Search Console: The Most Powerful SEO Tool [06:03] - How to make people STAY longer on your website [06:33] - SEO tips on guest posting/ Parasite SEO  [07:20] - Mergers and Acquisitions: SEO Perspective Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveli

  • How to Build the BEST Marketing Team to Grow Your Business Faster

    02/08/2022 Duración: 06min

    In this episode, Eric talks about the best strategy for building the perfect team for your company! Find out what are the main things you need to consider and how you can use Dr. Adam Grant and Ray Dalio’s PrinciplesYou - a proven tool that aims for personal and organizational success! TIME-STAMPED SHOW NOTES: [00:00] - How to build the BEST marketing team for your Business [00:45] - Key points you should look for as an employer! (Job Hiring Tips 2022) [02:34] - Why Linked In is the best platform for HIRING people! (CEO Tips for Recruitment) [04:15] - TOP questions you should ask during the hiring interview!  [04:27] - Our HIRING strategy in finding Rock Star Marketers! [05:30] - PrinciplesYou, This personality test will help you find the right people! Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-i

  • The Most Important Leadership Skills According to The Hustle Founder, Sam Parr

    28/07/2022 Duración: 10min

    One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today’s episode is brought to you by Leveling Up Live, learn more at [00:30] Get to know Sam Parr and his podcast called My First Million.  [00:50] Learn about The Hustle, a daily busines

  • $100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

    25/07/2022 Duración: 10min

    Join us as we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever, and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So, to tune in to this great presentation from Noah Kagan! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:01] Noah's opening remarks about his experiences with passive income. [01:28] Looking at the growth of AppSumo and

  • Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders

    14/07/2022 Duración: 38min

    There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of i

  • Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell

    06/07/2022 Duración: 47min

    In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell

  • Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker

    05/07/2022 Duración: 32min

    Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing

  • How The Krillest is Creating Once-in-a-Lifetime Experiences and Relationships with Its Membership NFT with Dr. Kat Cohen and Matei Olaru

    28/06/2022 Duración: 31min

    In today’s episode, we sit down with Dr. Kat Cohen and Matei Olaru, the Cofounders and President and CEO respectively of The Krillest, a private members club for the “rarest and most uncommon creatures who share a passion for the Web3 future.” Together, Matei and Kat have led NFT masterclasses, conducted investment activities for an NFT fund, and served as Web3 educators, so they have plenty of valuable expertise to share! Additionally, Kat is the Founder and CEO of IvyWise, the world’s top educational consulting company that works with students globally to help them get into the schools of their choice, and Matei is formally trained as a corporate lawyer and started a blog that evolved into an award-winning media and tech startup in the cannabis industry, which went public in 2018. Tuning in today, you’ll learn more about the philosophy that informs The Krillest and gain some insight into the unique benefits it offers its members, allowing them to come together to collaborate and build the tools of the futur

  • How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation

    21/06/2022 Duración: 21min

    Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you’ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche’s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe

  • Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

    14/06/2022 Duración: 29min

    Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more

  • How To 10x Your NFT Sales

    10/06/2022 Duración: 07min

    In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge! TIME-STAMPED SHOW NOTES: [00:00] - How To 10x Your NFT Sales [01:04] - 1. Allow List Collaborations [02:22] - Types of Collabs You Can Try [03:00] - Be Creative with Your Marketable Moment [03:26] - Stay Engaged with People [04:25] - Join Other NFT Podcasts [05:12] - Create an Email Lists [06:03] - Go to Events and Connect with People [06:25] - Make Sure Your Team is Ready [06:56] - Make Sure Your Message is Clear   Leveling Up Heroes NFT:

  • If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project

    06/06/2022 Duración: 09min

    In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project! TIME-STAMPED SHOW NOTES: [00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project [01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators) [03:40] - Tip: Make sure everyone is on the same level [05:40] - Have a brief introduction, and be a moderator! [07:30] - Tip: Putting an extra mile means better results.  [08:13] - Help people do business with people!    Leveling Up Heroes NFT:

  • THE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60%

    02/06/2022 Duración: 22min

    Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15]

  • 6 Critical NFT Career Roles To Launch A KILLER Project

    31/05/2022 Duración: 05min

    In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!  TIME-STAMPED SHOW NOTES: [00:00] - Build for the long term [00:54] - 1. Project Manager [01:42] - 2. Community Manager for your NFT Community [02:35] - 3. Social Creator for Organic Content [03:10] - 4. Moderator [03:45] - 5. Influencer Relations [04:28] - 6. Web3 Developer [04:57] - 7. NFT Artist Leveling Up Heroes NFT:

  • How A Founder Sold Over $11.5M In NFTs While Running His Startup

    24/05/2022 Duración: 29min

    In today’s episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking

  • The 5-Step NFT Marketing Strategy That Will Sell Out ANY Project

    23/05/2022 Duración: 15min

    In this video, we will discuss 5 NFT marketing strategies that will help you sell out your NFT Project. Find out why it's imperative to go for a long-term NFT strategy instead of doing it for cash grabs! [00:00] - 1. Your NFT Project’s Mission and Vission [01:38] - Is your NFT greed-based or community-based? [06:14] - Finding your own NFT Artist [06:38] - 2. Building relationships and NFT collabs [08:15] - 3. Building your own NFT Team (Hiring People) [10:46] - 4. Think about how you blitz [13:28] - 5. Work begins after your NFT launch Leveling Up Heroes NFT:

  • 7 Fatal NFT Marketing Sins (Avoid if You Want To Sell Out)

    15/05/2022 Duración: 09min

    In this episode, we are going to talk about 7 deadly mistakes when launching an NFT based on our own journey! TIME-STAMPED SHOW NOTES: [01:16] - NFT Messaging “Keep It Simple and Stupid” [01:52] - Having not enough offer [03:33] - Not Launching NFT with PFPs [05:10] - Waiting “Too Long” to Launch [06:09] - Not enough collaboration [07:26] - Working with the wrong person! [08:00] - Not enough content (Youtube, Podcasts, Twitter Spaces)   Leveling Up Heroes NFT:

  • How to make money with NFTs in 2022 (the right way)

    14/05/2022 Duración: 12min

    In this episode, we are going to talk about how you can make money with NFTs and what are the crucial things you need to consider when investing in one! TIME-STAMPED SHOW NOTES: [00:32] - My own NFT Wallet (Ft. Space Doodles, WOW, 8sian) [01:34] - Buying and Verifying NFTs [02:30] - Long-term hold  [03:17] - Invest what you can afford to lose! [04:12] - NFT Project checkbox [08:00] - (Veefriends) Do I believe in Gary V? [11:00] - Get involved!   Leveling Up Heroes NFT:

  • NFT Marketing Lessons from Top Projects: Bored Ape Yacht Club, CryptoPunks, Veefriends, Doodles, WoW

    13/05/2022 Duración: 10min

    In this episode, I’m going to show you my NFT portfolio that contains cool NFTs like Cryptopunks, Bored Ape Yacht Club, Veefriends, World Of Women, and more!  TIME-STAMPED SHOW NOTES: [01:05] - My NFT Wallet [02:00] - Cryptopunks’ Historical Relevance [02:27] - Why I like my Bored Ape Yacht Club [05:04] - My VeeFriends NFT by Gary V [06:49] - My World Of Women NFT [07:40] - My Tom Bilyeu NFT [08:36] - Some of my Coolest NFTs (Cameo, Steve Aoki)   Leveling Up Heroes NFT:

  • Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia

    12/05/2022 Duración: 32min

    In today’s episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all

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