Copywriters Podcast

Today we’re back with Peter Visser, who has developed an impressive business with partners. It’s an online education business that teaches people how to trade in the stock and Forex markets. What I found so interesting, and I think you will find it interesting too, is his marketing approach. While it seems typical at first glance, as you start to look into it a little further, it’s not typical at all. In last week’s show, we talked about how he sells to a webinar with ads he says are “‘zero-claim,’ so they always pass compliance.” The ads go to a webinar that has no sales pitch, as Peter describes it. The webinars have generated six figures a month for the last year. From there, he has a copy strategy using one-to-one emails, and a particular way of writing copy that doesn’t risk the wrath of the regulators. Today we’ll talk about the second part of his funnel -- the pitch his company uses to qualify leads, and his overall approach for writing highly persuasive copy without making any claims. Peter tel