Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

If you’re operating a business in a declining market like the UK, you need to consider how you can survive recession. It’s crucial in these situations that you realize just how vital a business marketing and sales strategy is. Today, I explain why.Perhaps your business has been doing well pre-pandemic. And although you took a knock during the pandemic and its subsequent lockdowns, you still saw your business through. But now, you probably begin to notice a decline in your average customer spend. The economic decline has affected most people’s income, which means they have less money to spend.You might also feel that the shrinking economy has led to fewer leads for your business than you’ve had before from referrals. For this reason, you need a business marketing and sales strategy to survive recession and ultimately steer your business forward despite being in a market that’s on a downturn.And if you already have a marketing and sales strategy, you have to ask yourself, have you updated it to tackle the curre