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Sinopsis

On today’s show I’m joined by Martin Traub-Werner. Martin is the founder and former CEO of Vet Success, a business helping practice owners improve their decisions by taking objective data, sucked from their practice management software, and turning it into meaningful insight.He holds a BA in Economics and Spanish from York, and a Masters in Industrial and Labour Relations from Cornell. His early career was spent cutting his teeth in the HR department of a global manufacturing organization. He then took a “tour of duty” through the various business departments of both fortune 500 companies and small businesses - gradually learning his craft. Having served a very handy apprenticeship, Martin began his entrepreneurial journey for real setting up a marketing automation business. A complete fluke conversation caused a pivot into data intelligence and Vet Success was born.The business grew to a market leading position in data analytics for practices and in January 2021, was acquired by Vetsource. After a year