Copywriters Podcast

How would you like to DOUBLE your conversions after prospect opt-in for a lead magnet? I mean… who wouldn’t like that, right? Now one thing that keeps us, as direct marketers, from reaching new heights, is our ingrown conservatism. Which is normally a good thing. When something works, we stick to it. Other people in marketing and advertising often seem to compete to see how much money they can waste by being “creative” and trying out whatever comes to mind in the moment. Meanwhile, direct marketers see their job as making money for their clients. So we tend to stay focused on what has proven to work in the past. And most of the time, it’s a good idea. But sometimes, sticking too narrowly to the tried-and-true can box us in. We have to balance our data-driven decisions with breakthrough innovations that could still conceivably work within the bounds of direct marketing. Enter Jason Strachan. He’s our returning champion today. Jason is a bold copywriter and marketer who’s willing to jump out of the box t