Y Combinator

#132 - Dan Hockenmaier and Gustaf Alströmer

Informações:

Sinopsis

Dan Hockenmaier is the founder of the growth strategy firm Basis One. Prior to Basis One he was the Director of Growth Marketing at Thumbtack. You can learn more at BasisOne.com.Gustaf Alströmer is a Partner at YC. Prior to YC he was the Product Lead for Growth at Airbnb.You can find Dan on Twitter @danhockenmaier and Gustaf is @gustaf.The YC podcast is hosted by Craig Cannon.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:50 - Dan's most unpopular advice1:45 - What growth strategies do people jump on too soon?2:20 - Questions Dan asks a company he's advising3:50 - Traits Dan looks for in early growth hires6:30 - How product and growth are tied together11:30 - Good/bad learnings from Facebook's growth team14:00 - A/B testing17:00 - Retention and other metrics20:45 - The importance of experimentation23:45 - Getting ideas for A/B tests then ch