Media Masters

Robin Ritch is President and Publisher of Deseret News.From advising startups to transforming the longest-running news organization in the American West, Robin has grown Deseret News, founded in 1850 by the Mormon Church, from a local paper into a national media powerhouse, with over 10 million readers across their platforms. As Utah’s oldest continuously operating business, their name derives from the geographic area of Deseret, and just like the settlers that named the area, it is a pioneer in its own right.Robin shares their commitment to tackling fake news by “being a standard-bearer of journalistic integrity and principled reporting” and discusses their mission to “elevate understanding, challenge assumptions and illuminate context” about the Mormon Church, while remaining editorially independent. Having identified a clear gap in the national news market, and looking to provide a balance to the typically right or left-wing political dialogue, Robin lead the paper towards a centrist political approach, ba