Copywriters Podcast

Today’s show is our attempt to answer this question: How do you add more impact to every single sentence? It started last week when I read this article from The Economist. It’s a British magazine, and it used to be my favorite. I hardly read it at all anymore. But… I was scrolling through Twitter and the AKA, also called the All-Knowing Algorithm, served up an ad for an article in The Economist with the headline, “What to Read To Become a Better Writer.” So, I clicked. You know, many people say that the AKA knows even more than Google! The article starts with a very strange picture. Three women at an outdoor café. Two are having a drink, laughing, having a great time. The third one is writing on an old-fashioned portable manual typewriter. Scowling and trying desperately to concentrate while her friends are partying. I have always thought the British have a strange way of looking at things. The article recommends five books. I cherry-picked some tips from three of them that would be especially useful