Calgary Business Podcast

This is the 9th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations. §§§ In this episode, we were joined in the podcast studio by Ben Howells, a musician turned marketing executive that resides in Calgary.  You really have to listen to the whole episode to appreciate the insight Errol and Ben provided on how musicians can get noticed in today’s social media wired world.  A few takeaways from this session: 1st | Social Media.  What are musicians doing on socials?  How are they getting noticed? 2nd | Partnerships.  Musicians should consider making or form partnerships with other musicians, particularly those that are “more famous” or more well known. 3nd | Offline activities. What are musicians doing off-line (in the community) to draw attention to their on-line initiatives? Ben highlighted an example of a recent event he coordinated in the