Media Masters

Gideon Lichfield is global editorial director at WIRED. First published in 1993, with an initial focus solely on consumer tech, it has evolved over three decades to become a respected global media brand; reporting on - and influencing - global thought on “how emerging technology impacts culture, the economy, and our society.” With 52 million readers across print and online, and a further 30 million followers on social media, they have recently celebrated a 20% increase in paid subscribers. In this in-depth interview, Gideon shares how he is shaping WIRED’s global vision - widening their scope from reporting on technological change to becoming “the authority on tomorrow;” discusses how the “dizzying speed of cultural change” has inspired a greater focus on healthcare, civic society and the climate crisis; and reflects on his recent one-on-one interview with President Volodymir Zelensky, about how Ukraine’s innovation in tech and social media has strengthened the country’s defence against the Russian invasion.