She The Icon With Melinda Herron

As a wife and working mom of 3 with an unbridled interest in natural products, Chantel Powell found herself frequently whipping up all-natural body care concoctions for her family. She could not have imagined the price her nose would have to pay while shuttling her son between summer basketball camp and football practice. “You smell like a grown man!” she would tell him. At 6 years-old, her sweet little Kam was now a smelly kid. One day after picking him up, her car smelled more like an NFL locker room than the freshly detailed automobile it was. Chantel set out to purchase deodorant for Kam and discovered there was nothing on the market that she both trusted, and that was “fresh” enough for him to be excited about putting on every day. With the lack of chemical-free kid-friendly deodorants on the market, coupled with her experience at creating products herself, she created her own for him. Once Kam started wearing it he had the idea of "Mom, you should be making this for everybody”! From there word-of-mouth