Copywriters Podcast

A lot of copywriters would like to know how to get into financial copywriting, and our special guest today, Rob Braddock, is just the copywriter to tell you. He started his financial copywriting career about five years ago at Agora Financial, where he did well. Rob left Agora to work at WealthPress. Working with a high-powered team, he wrote copy that resulted in millions of dollars of additional sales. All told, Rob counts about $60 million in sales in his career so far. Not too shabby. He’s gone off on his own and has been a freelancer since last December. Rob agreed to come on today to help people who want to get into financial copywriting understand how he did it, and give them some ideas on how they could get started. Rob’s a Marine Corps veteran and had personal experience doing face-to-face sales before he ever wrote a sales letter… a couple things to keep in mind about what has made him so successful. One thing I especially appreciate about Rob is how he gets straight to the point without getting