Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

Hiring new salespeople won’t solve your problem! In this episode, I chat with Jim Padilla, CEO of Gain the Edge, about why having sales processes is actually the most crucial to the success of any business (and not changing up your salespeople).The idea of process in sales is something disliked by many people who view sales as an art form. It’s true that there IS a certain aspect of sales that comes down to skills and ability, but the process needs to be there in order to make your sales consistent.It’s no secret that the sales process has drastically changed. Yet very few companies have adapted to these changes. Companies still tend to educate salespeople on the products they sell, rather than on the problems that they can solve for customers. As Jim Padilla and I discuss, knowing about a product is irrelevant if you don't know the problem that you can solve with it.By thinking about process in sales, you can develop a long term method for generating revenue. Sales processes allow you to keep one eye on