Calgary Business Podcast

This is the 5th episode of “Errol’s Eye on”, a series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations. §§§ Errol stresses the importance of building trust for companies that conduct business on-line and he highlighted 4 ways in which such trust can be built: 1st | “Trust indicators” – include forming or fostering partnerships with other credible parties 2nd | “SEO” – an expansion of the “Search Engine Optimization” approach by seeking to get mentions in 3rd party publications 3rd | Podcasts – hosting or being a guest. A quick Google search reveals that in 2020, there were 850,000 active podcasts 4th | Social Media – LinkedIn is best for “Business-focused” (B2B) transactions. Finally, Errol recommended Buzz Sumo for tracking “what others are saying about” you or your product / service on the internet | https://buzzsumo.com §§§ To learn more about Errol Vas and his work, click on one or more of the fo