Copywriters Podcast

The ‘R’ word is popping up a lot these days. That word is “recession,” and there’s a good reason everyone’s talking about it. Prices are going crazy. It seems like everything’s doubled in the last few months. If unemployment weren’t so low, it would be a slam-dunk and everyone would say we’re in a recession. This is important for copywriters and entrepreneurs, because there are specific strategies you can use to stay afloat and even grow your business in a recession. We’ll talk about them today. Are you skeptical that anything could work in a recession? A Forbes magazine article says that seven billion-dollar family fortunes trace back to getting started during the Great Depression. So it’s possible to do well when the economy’s in the tank. Now some experts I’ve seen on TV say we’re not in a recession yet. A really bright guy on the left says we’re pretty close, and just as bright a guy on the right says there’s a very good chance we’ll go into a recession soon. I don’t agree with either of them. I thin