The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

Welcome to Strategy Skills episode 262, an episode with a professor at Queensland University of Technology, Amanda Lotz.   In this episode, Amanda shares her insights as a media expert about Netflix’s recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.   Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.    Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix an