Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

In this episode, I sit down with Jamie Dixon, author of “The Story Habit”, to talk about some of the techniques behind learning how to tell a story.Why is storytelling in business important to leaders?Well, to answer that question we should first look at what storytelling is. Essentially, storytelling is the art of making meaning.Great storytelling in business is a vital part of getting people’s buy-in. This is the most relevant application to business leaders. As Jamie Dixon points out, learning how to tell a story involves shaping the narratives that people believe in. Everyone has things that they believe that aren't necessarily true, so how can you correct or influence people’s beliefs?There are a lot of parallels between the process of telling a story and learning how to shape one. It comes down to three key words: relate, challenge, and resolve. When storytelling in business, you first have to relate to the listener. Then, challenge them somehow, and eventually resolve whatever tension you've