Design Thinking 101

Jos Harrison is the global head of brand experience and design at Reckitt. We talk about brand experience design and commercial design for good. Listen to learn about: Brand building Finding ways for companies to do good in a way that builds brand  Learning design Omnichannel communication and its effect on brand building Design’s role in creating a better future  Our Guest Jos is obsessed with bringing brands closer to people — in all the ways (big and small) that improve lives, making people happier and healthier. Jos designs experiences for people, communities and societies — never for 'consumers' — and in doing so, he tries to fulfill my responsibility to our planet: protecting and nurturing it in any way I can.  Show Highlights [01:04] Jos talks about Reckitt, building toolkits and frameworks, and the clients they work with. [03:01] Jos’ early background as an industrial and product designer. [03:21] A stint in marketing and commercial interior design. [03:50] Moving into branding, working at Cadbury S