The Indian Startup Show

Sports tech and driving sports engagement. Today my guest is  Amit Purohit  CEO & founder of Fantasy Akhada, a fantasy sports platform that provides you with an opportunity to play Fantasy Cricket, Fantasy Football and Fantasy Kabaddi by using your sports knowledge and skill. So today he talks about building a hyper growth sports tech startup, going from the 181st fantasy app to being in the top 5 , amazing stuff. He talks about the USP - focusing on customer delight. Talks about marketing and why they focus on quality not volume. A great story about getting  legendary cricket commentator Harsha Bhogle into becoming a brand ambassador and investor with a cold email. Gives advice for first time founders and his primary role as a founder. Nearly giving up , raising finance and finally some fantasy sports do’s and don'ts for first time players.In this conversation we talk about:Why didn't they go for a subpar cricketer to promote the brand.?Dealing with customer service calls  on New Year EveBeing an ex-Star