Copywriters Podcast

One of my Facebook friends asked a question in a copywriting group about whether there are more kinds of proof than what most people think of – namely, logic and testimonials. This got me to thinking. I realized there are other kinds. These other kinds of proof are just not that obvious to everyone. In fact, the less obvious they are, the more they fly under the radar, and... the more powerful they are likely to be. Proof is one of the most under-used parts of copy, but it’s one of the most important. Why? Because it’s going to be really hard to get people to believe you without enough convincing proof elements. And no belief = no sales. So you definitely need all the proof you can get. I’ve identified four kinds of proof the best copywriters are already using all the time, but most people don’t fully understand or even know about at all. At least some of them. And we’ll go over all four today. So we’re took a deep look at four kinds of proof. Believe me, there was some overlap between the categories. Still,