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This is an exclusive interview that Bill recently had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else. Bill was the partner who helped develop and implement the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980’s and 1990’s. He was thereafter the partner who led BCG’s efforts to overtake McKinsey. Why are we releasing this on the first day of the year? We want you to take an aggressive hold of your career this year and begin investing in your future from the first day of the year. This insightful, inspiring and counter intuitive podcast explains the steps McKinsey took in the 1980’s to reposition the firm. To be exceptional, planning is meaningless unless you know what to plan. You need a point of differentiation and you need to consistently drive that difference. Related: - What is comparative advantage in your career - You can find related videos here: Strategy Library