Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

Has the selling process or sales cycle changed since the COVID-19 pandemic? Honestly, the pandemic has changed the world and has affected customer buying decisions, thereby affecting sales. And today, I discuss how to improve sales performance, and get around all the changes that happened with Jeremy Miner, Chairman, and founder of 7th Level.Many salespeople have felt the brunt of the pandemic in their sales performances. According to them, sales cycles have become longer. The world has indeed moved forward, so it makes sense that selling processes would change. In fact, it might be dangerous for your company if your salespeople are still using pre-pandemic sales processes in a vastly different world.Several factors influence customer buying decisions. One of them, perhaps the most significant factor, is uncertainty. When a prospect is uncertain about whether your product or service will change their lives or at least the way they do things for the better, then they're unlikely to want to buy.This is why