Copywriters Podcast

We’re back with Bill Schley, the New York Times Bestselling Author and award-winning Brand Specialist. I’ve gotten to know Bill well over the past few months, working with him on the launch of his new online program, The Brand Titans MasterCourse. I invited Bill to come back because I’ve gotten really intrigued by his approach to branding. Anyone else in direct marketing will find it intriguing, too, because there’s a seamless connection between what we do and what he does. I have to say he’s the first branding expert I’ve run across who not only states the purpose of branding is to set a company apart to maximize sales… … but also who has a proven system to show anyone in any business the exact steps to take to do just that. Bill’s been at it for more than 30 years, after getting his foundation at the legendary New York agency Ted Bates and Company, headed earlier by the great Rosser Reeves. And companies are counting on Bill even today to help them stake their claim in the competitive marketplace. This