Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

What is podcast guesting or hosting, and can you really use it to effectively market your business? In today’s episode, I’m joined by author, speaker, podcasting expert, and entrepreneur Tom Schwab in an interesting discussion about podcast marketing and how you can use business podcasting to your advantage.Podcasting has been around for a while, and lately, there have been a lot of new podcasts launched that some people fear we're at the precipice of information overload. While business podcasting may be something you’ve considered, you might be thinking that the podcast marketing boat has sailed away and left you behind. Well, according to Tom Schwab, now is actually a great time to start podcasting because the number of high-quality podcasts that exist out there is much lower than expected. In addition to this, listenership is actually on the rise. Put those two factors together, and you have the perfect recipe for a worthwhile venture.Many businesses are great and have wonderful offerings but are sim