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Sinopsis

We've all seen and heard that part of being a CEO is dreaming big. But what CEOs often struggle with is actually executing goals on a daily basis. You can dream as big as you want, but until you learn how to take daily action, you’ll never become truly successful.Thinking small is a skill that goes neglected by most entrepreneurs. But it's crucial to growing a business.Jeff Bezos is a great illustration of someone who has been able to strike the balance between big dreams and small thinking. He knew from the beginning that Amazon was going to be big. Even the name “Amazon” was deliberately chosen for its grand connotations.But Bezos, despite dreaming big, started with books. He wanted to sell products all over the world, but he started with just one. With that single focus, he kept executing goals until he reached the place he’s at today.On the other hand, diversification is often a symptom of someone being insecure about their business. It’s a common tendency for entrepreneurs to talk about diversi