Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

Can you run purpose driven businesses or purpose driven organizations WHILE delivering value and profit to your company? In today’s episode, I talk to Katie Burkhart, founder and CEO of MatterPulse, about doing business with purpose profitably. Lately, there has been so much misinformation going around about purpose driven businesses. The perception is that running purpose driven organizations automatically means you can’t make profit. How true is this?You have to understand that the point of focus of your business is what actually determines whether it is a business with purpose or not. Historically, businesses were run to make money, and very little consideration was given to the necessity of employee satisfaction, social awareness, and social impact. The truth is that purpose driven businesses and purpose driven organizations are all about inspiring people to get up every morning to contribute to them and to do business with them. For this reason, the “why” of your business is just as important as the “how