Copywriters Podcast

We’re so lucky to have Bond Halbert on the show today. Bond is my friend and has been a great supporter, professionally, for years. Bond’s father, of course, was the famous copywriter Gary Halbert, and Bond is among Gary’s first very successful students. In fact, Bond was closest to his dad in both a personal and professional relationship. More recently, after copy chiefing some of the largest financial promotions of our time, Bond pioneered many tactics for getting the highest email open rates in any industry. After Gary passed away, Bond and his brother Kevin took over TheGaryHalbertLetter.com and the brothers have put out great copywriting products, including the Halbert All-Star Audio Series, which I am proud to say I was invited to participate in. Bond and Kevin also have started the Gary Halbert Copy Club Facebook group, which has an astounding membership of more than 21,000, as of the day of our recording. That is HUGE for a copywriting group on Facebook! Bond mentors copywriters and we’ll give you