2000 Books For Ambitious Entrepreneurs - Author Interviews And Book Summaries
206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:10:37
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Sinopsis
Don't try to beat the competition. Instead make it irrelevant by: Defining a new category Developing the category Dominating the category Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.
