The Ultimate Entrepreneur

Phillip Stutts is a leader in marketing, he cut his teeth in political marketing and has over two decades of experience working on campaigns with billions of dollars in ad spend, contributing to over 1,433 election victories, including 3 U.S. Presidential victories. Phillip is a student of Jay Abraham, and in this episode, you’ll hear the marketing techniques that Phillip uses from Jay’s teachings. In this episode, Jay reveals his “profit explosion formula,” his concept of pre-eminence, risk reversal, and the power of creating a referral generating structure in your business that will exponentially increase your profits.Timestamps:• 0:20 – An introduction to Leverage• 2:00 – The industries & businesses Jay has worked with• 3:20 – How Jay and Phillip Stutts met each other• 4:25 – What are businesses owners consistently doing wrong?• 7:10 – The concept of risk reversal• 15:52 – How to pre-validate a business plan• 18:10 – Being an original thinker and defining pre-eminence • 26:15 – How Phillip integrated p