Copywriters Podcast

Today’s show is part of our popular Old Masters series, and we’ve got some unusual info and ideas from a copywriter of old, John Starr Hewitt. This comes from a book we’re pulled from before, from 1925, called “Masters of Advertising Copy.” From everything I’ve seen in this book, Hewitt is the only contributor who gets down to cases when it comes to what it takes to become a master in copywriting. His ideas are decidedly different, even for today. He talks about the subtle skills a copywriter needs to develop, and the subtle changes that occur as you get better and better. I agreed with most of what he said. I didn’t have an issue with any of it. Some of it was a little hard to understand and apply for copywriting today, but most of it translates very easily. And all of is interesting. More than how to structure an ad or how to do your research, this chapter by Hewitt focuses on awareness. What you need to pay attention to both with your product and regarding the world at large. Since this is new information,