The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking
202: Jeff Rosenblum, What Is Good Marketing?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:58:20
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Sinopsis
Welcome to Strategy Skills episode 202, an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience. We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world. Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time. Jeff is the Founding Partner of Questus, a digital