Copywriters Podcast

We have an extra-special guest today, and I will tell you about him after I tell you about his book. Nine years ago, someone -- and I’m sorry I can’t remember who it was -- told me about this amazing book called “The Micro-Script Rules.” I went crazy when I got it and have been recommending it to people ever since. Fast forward to earlier this fall. My client Billy Broas emailed me, having recently spoken with the author of that book, Bill Schley. He wanted to introduce the two of us. Long story short, Bill is what I would call an expert in branding that sells. In fact, he’s the only person I know who has a pretty foolproof system for creating branding that rockets companies to the top of their niche. He’s been doing that for about 30 years -- companies of all kinds. I was able to get him to come on the podcast and talk about that. Normally we direct marketers are a little hesitant to listen when anyone talks about branding, but I promise this. You’ll want to hear what Bill has to say. That’s because he’s wor