Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

➜ Understanding your customers to grow your company➜ Why it's so important to know your customers - A lesson from IBM➜ Subscribe: https://www.youtube.com/channel/UCXn1...In business, one of the most important things to know is your customers' and market's needs.See, without knowing your customers, there's no way you can move in the direction that's best for your company. In a way, you'd be flying blind.But many business owners know this, the problem is that they're often not sure HOW to get that information. And IBM had a solution to this back in the day: The 4 Q Conversation.The 4 Q Conversation is an immensely useful tool to help encourage your company's growth. In this video, I talk about exactly what that conversation is and how you can use it.