Dos Marcos

Perhaps the biggest industry news hitting mattress newsstands this past week was Casper being acquired by a private company for a fraction of their IPO price. Weighing this move against other shifts in companies such as Purple and Nectar, it got us to thinking—are these digital disruptors of the industry missing the mark? The value of a fresh set of eyes and diversity in any industry cannot be underscored enough. Companies will always be better off having new ideas at the table, and often those new perspectives come from individuals with varied backgrounds. Yet, even as valuable as a diversity of thought is, insider wisdom cannot and should not be dismissed—especially within the mattress industry. In today's episode, we discuss these "digital disruptors," what are they doing well to shake up the norm, who is succeeding, and which traditional brick-and-mortar brands are taking a hybrid approach between physical and digital. Plus, we consider what the secret ingredient may be that many compa